Director, Product Marketing and Competitive Intelligence

DNSFilter is a rapidly growing company dedicated to creating a safer internet for businesses and organizations worldwide. They are seeking a Director, Product Marketing & Competitive Intelligence to own the market positioning and product launches while building a competitive intelligence function. The role involves leading a team and collaborating with various departments to enhance product marketing strategies.

Responsibilities:

• Own the positioning, messaging, and narrative architecture for the DNSFilter portfolio across MSP, VAR, and Enterprise audiences. Define who we are, who we are for, why we win, and why it matters. Make sure the story appears consistently across every customer-facing surface
• Lead end-to-end launches for new features, capabilities, and products. Build the launch plan, write the core narrative, coordinate cross-functional teams, schedule training as needed, and measure the results. Hold the bar on launch quality
• Build and run a competitive intelligence function that gives Sales, Product, and Leadership a real edge. Track competitors in depth. Produce battlecards, win and loss insights, pricing teardowns, and field-ready talking points. Make sure every seller knows how to beat every competitor on every deal
• Partner with Sales Enablement to equip Sales and Channel teams with the assets, tools, and training they need to convert—pitch decks, demo narratives, objection handling, ROI tools, and discovery frameworks. Walk the floor with reps. Sit in on calls. Iterate based on what actually moves deals
• Build a steady cadence of customer interviews, win and loss analysis, analyst feedback, and field signal collection. Own the case study and testimonial elements of the wider advocacy program. Proactively coordinate meetings with customers for interviews at tradeshows and analyst meetings
• Support the Comms & IR team with analyst relationship engagements. Help source customers for RFPs and G2 reviews. Help ensure we are securing the right customers for the right asks
• Lead and grow the Senior Product Marketing & Competitive Intelligence Manager
• Set high standards, give direct feedback, and build a high-output, low-drama team culture
• Travel 10-15% of the year for company events

Requirements:

• 7+ years of professional experience inside the cybersecurity industry. This is a hard requirement. We need someone who already understands the threat landscape, the buyer, the channel, and the competitive set
• A proven track record in product marketing leadership, ideally with direct ownership of competitive intelligence. Experience launching products, building positioning, and enabling sales teams at scale
• Demonstrated ability to operate as both player and coach. You have built strategy, and you have written the deck. You have run the team, and you have run the launch
• Experience working closely with Sales, Product, and Executive Leadership in a high-growth SaaS or cybersecurity environment
• Practical, hands-on experience using AI tools to accelerate marketing workflows. You can describe specific workflows you have rebuilt with AI, the leverage you generated, and how you coached your team to do the same. AI is not a nice-to-have in this role—it is core to how the function operates
• Ability to travel 10-15% of the year for company events
• Ability to work hours overlapping with ET hours
• Must be eligible to work in the region of hire without sponsorship from an employer now and/or in the future
• Direct experience with MSP and channel sales motions
• Prior analyst relations or industry analyst engagement experience
• Experience building a competitive intelligence program from scratch