Loyalty/Incentive Marketing Manager

EPITEC is seeking a Loyalty/Incentive Marketing Manager to drive the strategy and execution of lifecycle marketing programs. The role involves managing relationships with the Host community, enhancing engagement and retention through targeted campaigns, and collaborating with cross-functional teams to achieve growth targets.

Responsibilities:

• Drive the strategy, development, enhancement, and execution of lifecycle marketing programs and campaigns across email, push, onsite, and in-app notifications, focused on driving activation, engagement, retention & reactivation of our Hosts
• Identify, build and implement Host lifecycle strategies that drive incremental value to the Hosting experience
• Own & manage lifecycle campaigns that help  Hosts realize their hosting potential and nurtures them throughout their hosting journey
• Partner with cross-functional teams (Product, MarOps, Creative, Host Community, Analytics, etc) to build roadmaps, identify opportunities, and evangelize the Host Engagement function
• Drive a testing and learning agenda, from executing one-off/ad-hoc campaigns to scaling successful strategies through automation
• Conduct regular, extensive experimentation and in-depth user data analysis to facilitate rapid learning & application of any insights
• Serve as a subject matter expert on Host engagement, and stay up-to-date on current CRM trends and new technologies
• Own project management and cross-functional campaign development workflow with partner & stakeholder teams (e.g. Product, Engineering, Data Science, Creative, Brand, Community, Production)
• Translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic, and dynamic content requirements
• Own comprehensive daily, weekly, monthly reporting of all relevant KPIs & build the right dashboards to track and socialize performance
• Articulate and present strategy, progress, results and data analyses / learnings effectively to stakeholders and the wider business

Requirements:

• 10+ Years of experience on Loyalty/incentive and Promotion Strategy
• 9+ years of CRM experience in a consumer-facing, fast-paced company
• Proven success in building, implementing and iterating on automated lifecycle programs
• Solid track record of successfully managing and executing large-scale, complex, high volume B2C email campaigns and cross-functional projects
• Deep understanding of CRM strategy and management, with strong interest in how it works 'under the hood' (i.e. tracking, marketing Tech.stack, tooling)
• Exceptional project management and organization skills, with meticulous attention to detail
• Experience working directly with Production and Engineering teams to drive technical projects, with a solid understanding of relational databases and marketing technology architecture
• Product management experience is a big plus
• Experience with top-tier ESP is a plus