Senior Marketing Manager

Bidease is a fast-growing mobile ad tech company specializing in in-app programmatic advertising. They are seeking a Senior Marketing Manager to manage ABM programs for priority target accounts, collaborating closely with Sales and Commercial Operations to drive engagement and conversion.

Responsibilities:

• Own end-to-end ABM programs for Bidease's priority DSP and SSP target accounts, including account mapping, multi-touch program execution, and measurement
• Build account maps with Sales, identifying decision-makers, buying committees, and entry points within each target organization
• Design and run the mix that warms an account: targeted content, thought leadership, events and field touches, webinars, and nurture tracks tailored to the account and persona
• Own account-targeted paid programs - LinkedIn first - aimed at named accounts and personas, not broad audiences
• Manage channel mix and budget against account engagement and influenced pipeline
• Partner with AEs on account prioritization, penetration strategy, and the timing of the handoff from warm to active
• Own program-level reporting - account engagement, meetings generated, and influenced pipeline, by DSP and SSP segment
• Define the ABM playbook as you run it, bringing rigor and process to a function being built from the ground up

Requirements:

• 5–8 years in ABM, demand gen, or field/enterprise marketing with a track record of engaging and converting target accounts
• Proven ability to run full-cycle ABM — account selection, mapping, multi-touch program execution, and measurement
• Hands-on with account-level LinkedIn paid and the modern marketing stack (HubSpot, Salesforce, Clay, or equivalents)
• AI-native: you already use AI tools daily and want to go much further
• Experience in mobile, adtech, martech, or adjacent SaaS — you understand how enterprise mobile advertising buying works
• Strong Sales partnership instincts — you work with AEs, not just alongside them