Martin Bionics is dedicated to restoring freedom to those with limb loss and limb difference through innovative technology and compassionate care. The Business Development Manager is responsible for driving business development, referral growth, and marketing initiatives by building strategic relationships with healthcare providers and partners.
Responsibilities:
- Provide coaching and guidance on relationship management, networking, and professional communication
- Develop and oversee business development and referral growth strategies, including relationship management, networking initiatives, and market expansion efforts
- Ensure effective collaboration between business development, marketing, and sales teams
- Work with the Marketing team to describe market trends and analyze target market information, identifying effective marketing approaches
- Maintain knowledge of competitor offerings and our competitive position (e.g., SWOT), including a firm understanding of our product and service differentiators
- Identify market opportunities where our product offerings would advance our mission
- Collaborate on execution of marketing & brand awareness campaigns, evaluating them for efficacy
- Identify key referral sources in local markets surrounding our clinic locations. Sources include, but are not limited to, primary care physicians, orthopedic surgeons, physical therapists, physical medicine and rehab physicians, workers compensation, and nurse case managers. Referral sources should be contacted and accommodated in a timely manner
- Develop and maintain positive relationships with key referral sources, ensuring an ongoing awareness of our product and service offerings
- Address concerns and resolve pain points from referral sources in a professional manner, using discretion to escalate issues to leadership when warranted
- Attend and network at tradeshows, conferences, and industry events that offer the opportunity to increase our reach and build fruitful relationships
- Coordinate and host meetings, in-services, lunch-and-learns, dinners, and events to educate, network, and deliver company information to current and potential referral sources
- Contribute to internal sales and product training that will ultimately improve relationships with referral sources and potential business partners
- Enter and properly manage information in the designated CRM for reporting and visibility
- Manage, store, and disseminate company collaterals to referral sources
- Collaborate with team members to ensure a seamless patient experience
- All other job duties as assigned
Requirements:
- Bachelor's degree in Business Administration, Marketing, or related field
- 5+ years experience in business development
- Previous experience leading sales teams
- Proficient in Microsoft Office Suite and CRM database structures; exposure to multiple CRM software platforms a plus
- Experience in medical device sales