Senior Manager, Website Merchandising (West Elm)

About the Team

At WSI we pride ourselves as a digital first company, focusing on DTC as a growth engine and the primary way we connect with, inspire, and convert our customers. It is an incredibly exciting time for West Elm, with explosive growth creating a unique opportunity to shape a dynamic, fast-moving business with meaningful impact. Site merchandising is the cornerstone of the digital department, owning the strategy behind how products, stories, and customer journeys come together to drive engagement, conversion, and business results.

About the Role 

We are seeking a strategic, customer-obsessed, and highly analytical Sr. Manager of Site Merchandising to lead the digital merchandising experience for our Furniture Case Goods and Outdoor businesses. This role is responsible for shaping and executing best-in-class online merchandising strategies that drive revenue growth, conversion, customer engagement, and brand storytelling across the customer journey. 

 

As a senior leader within eCommerce, you will own the end-to-end site experience for these key categories—bringing together data-driven insights, visual storytelling, customer behavior, and cross-functional collaboration to create inspiring and seamless shopping experiences. You will serve as both a business owner and customer advocate, continually optimizing the digital experience to reduce friction and maximize commercial impact. 

 

This role oversees one direct report, an Associate Site Merchandising Manager, with additional leadership responsibility for one Assistant Site Merchandiser through skip-level management. You will partner closely with Merchandising, Planning, Marketing, Creative, Tech, Analytics, and Operations teams to execute seasonal campaigns, category strategies, and site innovations that support broader business objectives. 

 

Responsibilities 

Site Merchandising Strategy & Business Ownership 

• Lead the site merchandising strategy for the Furniture Case Goods and Outdoor categories, driving revenue, conversion, engagement, and customer retention.   

• Own category performance and customer experience across all onsite touchpoints including category pages, search, navigation, product storytelling, promotional campaigns, and seasonal launches.   

• Oversee the execution of major seasonal campaigns and category launches, ensuring cohesive storytelling and premium product presentation across the site and translates business priorities into compelling onsite experiences to inspire discovery and support conversion goals.

Analytics & Performance Management 

• Analyze business performance weekly to identify risks, opportunities, and actionable insights that drive category growth.   

• Monitor key KPIs including traffic, conversion funnel, product finding behavior, and basket building.   

Customer Experience & Optimization 

• Champion a seamless, intuitive, and inspiring digital customer journey that reflects the brand vision while reducing customer friction.  

• Partner with UX, Product, and Marketing teams to influence digital enhancements and prioritize initiatives that improve customer engagement and business performance.   

Leadership & Cross-Functional Partnership 

• Lead, coach, and develop an Associate Site Merchandising Manager while providing guidance and mentorship to an Assistant Site Merchandiser.  

• Represent the DTC/eCommerce customer experience in cross-functional meetings, assortment reviews, and strategic planning discussions.   

• Build strong relationships across Merchandising, Planning, Inventory Management, Marketing, Creative, Analytics, and Operations teams to ensure alignment and flawless execution. 

 

Criteria

• 6+ years of eCommerce merchandising experience required.   

• 2+ years of people management experience with demonstrated success developing high-performing teams.   

• Strong experience managing large-scale category businesses and seasonal campaigns within a fast-paced retail environment.   

• Deep understanding of site merchandising strategy, customer journey optimization, and digital storytelling.   

• Advanced analytical skills with experience using web analytics platforms such as Adobe Analytics/SiteCatalyst.   

• Strong business acumen with the ability to balance brand storytelling and commercial performance.   

• Exceptional communication, collaboration, organizational, and project management skills.   

• BA/BS degree required.   

• This role requires being onsite in the Dumbo office Monday through Thursday and Friday as optional in the office 

 

Our Culture & Values 

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing. 

People First

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

 

Benefits

• A generous discount on all WSI brands

• A 401(k) plan and other investment opportunities

• Paid vacations, holidays, and time off to volunteer

• Health benefits, dental and vision insurance, including same-sex domestic partner benefits

• Tax-free commuter benefits

• A wellness program that supports your physical, financial and emotional health

 

Continued Learning

• In-person and online learning opportunities through WSI University

• Cross-brand and cross-function career opportunities 

• Resources for self-development

• Advisor (Mentor) program

• Career development workshops, learning programs, and speaker series          

 

 

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $130,000 - $150,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

 

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Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.