Brand & Product Marketing Strategist I - Membership Acquisition & Engagement

Navy Federal Credit Union currently does not provide sponsorship for this role. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

 

Serve as a marketing executional product owner, supporting lead product owners with directing the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members. Translate the business and product strategy into actionable and effective features/campaigns and user stories/campaign briefs to leverage member insights, cross-channel strategy, and intelligent targeting. Support cross-functional relationships and expertise in the Navy Federal brand and product portfolio. Assist portfolio subject matter expert (Chief Product Owner) and other marketing product owners within various value streams to anticipate, prioritize and plan campaign strategy across paid, owned, and earned channels. Apply internal and external marketing insights, data-driven strategy, and enterprise goals to guide and evolve both campaigns and initiatives to drive results. Works on assignments requiring considerable judgment and initiative. Minimum supervision.

• Serve as marketing campaign executional product owner within scrum teams, supporting lead product owner in translating vision and directing execution of holistic marketing strategy to ensure engaging messaging and creative assets for integrated campaigns, prospecting campaigns, engagement campaigns, and product launches
• Act as product owner within marketing scrum teams; assist scrum masters and lead product owners with identifying and prioritizing the backlogs, refinement, and sprint planning to ensure alignment with product roadmaps and business unit stakeholder goals
• Shape acceptance criteria and marketing output standards with full scrum team to determine when marketing product or service meets the definition of done/ready with appropriate stakeholders within organization
• Support business-critical processes such as compliance review, marketing metrics, project management systems, agile processes, and stakeholder approvals
• Support the business, Chief Product Owner, lead Product Owner, and marketing leaders to identify opportunities to drive product adoption, engagement, retention, and cross-sell/up-sell/referral behavior in all paid, owned, and earned channels based on performance; continually prioritize initiatives
• Support cross-functional leads in strategizing on the implementation of a wide range of data-driven marketing initiatives including member insights, audience selection, trigger qualification, suppressions, and segmentation
• Assist lead Product Owners with the ownership and development of campaign briefs/user stories and contribute to data requirement briefs to execute a range of marketing campaigns through owned channels (such as email, push, and in-app messaging) and paid media (such as national and local broadcast, radio, display ads, online video, and search); collaborate with other marketing channel partners to drive desired business outcomes
• Contribute to the planning of the product marketing roadmap(s) by supporting the strategy around campaign execution and testing
• Basic knowledge of Navy Federal's brand, products and services, research and competitive trends, in addition to member insights, to support marketing forecasting, third party vendors and opportunities that drive business goals
• Assist the lead product owners with evaluating and reporting on campaign performance, test results/learnings, and data insights to the product marketing group, business units, cross-functional partners, and all levels of leadership
• Assist in delivering compelling and effective communications/presentations to departmental and executive management, as well as socialization into all marketing activities
• Support the lead strategist on the management of advertising agency relationship, briefings and development and evaluation of media plans and paid media creative to ensure integrated strategies and campaigns are executed, optimized and delivering against business goals
• Collaborate and communicate with key corporate stakeholders, including Business Units as appropriate, with education on marketing concepts, process and tools, media constraints, and opportunities
• Contribute as needed to ad hoc initiatives which require expertise on campaigns and lifecycle management
• Perform other duties as assigned

• Experience in supporting large brand, product, and/or marketing campaigns with business risk and impact; to include strategy, execution, innovation, problem solving and decision-making
• Experience in client relationship building, project leadership, and campaign execution; including initiatives with marketing, advertising, product strategy, cross-functional teams and external partner team members
• Experience in supporting and developing go-to-market plans that drive results toward business priorities and goals
• Ability to multi-task and prioritize with minimal direction; possesses appropriate tactfulness and assertiveness to problem-solve and propose changes in team processes
• Basic understanding of how to synthesize results of analyses, and develop and make recommendations using quantity and quality data in order to solve unique and complex problems
• Working knowledge of financial and marketing industry trends, products, and services
• Experience with PCs and related software packages as well as learning different collaboration and product management tools
• Effective verbal, written, and interpersonal communication skills
• Effective organizational, planning, and time management skills
• Bachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience

 

Desired Qualifications 

• Product Owner Certification or equivalent training/experience
• Experience working in Azure DevOps or similar tools
• 6+ years of experience in marketing strategy, brand marketing, product marketing, or consulting 
• Experience/familiarity with loyalty, retention and lifecycle marketing 
• Working knowledge of Navy Federal products, services, programs, policies, procedures and systems to launch and drive campaigns

 

Additional Information

Hours:

• Monday - Friday, 8:00AM - 4:30PM

 

Location:

• 820 Follin Lane, Vienna, VA 22180

Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.

Our approach to careers is simple yet powerful: Make our mission your passion.

• FORTUNE 100 Best Companies to Work For® 2025
• Yello and WayUp Top 100 Internship Programs
• Computerworld® Best Places to Work in IT
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• 2025 PEOPLE® Companies That Care
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• Military Times 2025 Best for Vets Employers
• Best Companies for Latinos to Work for 2025
• Forbes® 2025 America’s Best Large Employers
• Forbes® 2025 America's Best Employers for New Grads
• Forbes® 2025 America's Best Employers for Tech Workers
• 2025 RippleMatch Campus Forward Award Winner for Overall Excellence 
• Military.com Top Military Spouse Employers 2025 
• 2025 Handshake Early Talent Award

 

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Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.

Accommodations: If you need accommodation or assistance for a qualifying condition to complete the online application (or during any stage of the hiring process), you can contact Navy Federal's Medical Accommodations team at medicalaccommodations@navyfederal.org or by calling 1-888-503-6013. This team cannot provide any information on job postings or application status.

Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team’s discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position. For additional details regarding compensation and benefits, review the Benefits page of the Navy Federal Career Site.

Protect Yourself from Job Scams: Navy Federal Credit Union jobs are posted on our career site, jobs.navyfederal.org and reputable job boards (e.g., LinkedIn, Indeed). We do not post jobs on social media marketplaces, messaging apps or unverified websites. We will never ask candidates for payment, bank details or personal financial information during the hiring process.

Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.