Marketing Manager - Health Systems

Quest Diagnostics is a leading provider of diagnostic testing, information, and services that help patients and physicians make informed healthcare decisions. We are seeking a Health Systems Marketing Manager to act as a primary content creator and inbound strategist for our commercial growth initiatives. This role is responsible for building and executing Quest’s Health System-focused inbound and always-on content engagement programs.

Responsibilities:

• Execute and continuously improve a persona- and buying group–driven inbound marketing strategy across key call points (C-suite, finance, lab, clinical)
• Develop, write, and edit high-impact content across multiple formats, including executive-level thought leadership, email nurture sequences, landing page copy, and case studies
• Own and manage a strategic content calendar aligned to priority segments, solutions, and commercial initiatives
• Adapt and refine messaging for different stakeholders, ensuring relevance and clarity across personas
• Define how content is distributed across channels (email, digital, social, web), ensuring consistency and intentional sequencing
• Partner with agencies and internal teams to deliver high-quality, on-brand creative assets
• Work closely with upstream marketing, ABM programs and commercial teams to ensure alignment on priorities and execution
• Act as a bridge between strategy and execution—ensuring programs are delivered effectively and continuously improving
• Bring structure and discipline to how inbound and always-on efforts are planned and executed

Requirements:

• 5 - 7 years of B2B marketing experience, with a proven track record in content marketing, copywriting, or demand generation
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Exceptional writing and editorial skills, with the ability to simplify complex solutions into persuasive business cases
• Deep understanding of inbound mechanics, including lead scoring, nurture workflows, and funnel optimization
• Proficiency with Marketing Automation Platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (Salesforce)
• Ability to translate high-level strategic direction into organized, executable content plans in a fast-paced environment
• Strong organizational skills with experience managing multiple content projects and cross-functional stakeholders simultaneously
• Experience in healthcare, diagnostics, or other complex or regulated industries
• Background in field marketing, account services, or client-facing roles
• Experience coordinating with agencies or external partners
• Familiarity with structured marketing programs or phased campaign execution
• Comfort working with performance metrics and post-program reviews
• Strong attention to detail and follow-through
• Ability to translate direction into organized, executable plans
• Collaborative working style and comfort partnering cross-functionally
• Ability to prioritize work and meet deadlines in fast-paced environments
• Comfort working within defined processes while adapting to changing needs
• Interest in learning complex solutions and business models