Software Product Marketing Manager

IDEXX is an innovation leader in the healthcare industry, and they are seeking a Software Product Marketing Manager to drive customer acquisition and advocacy for their veterinary software solutions. The role involves collaborating with sales and marketing teams to develop effective strategies and content, ensuring successful product launches and customer engagement.

Responsibilities:

• Support the creation of customer acquisition and engagement programs and materials that drive satisfaction, loyalty, and advocacy for IDEXX's veterinary software solutions in partnership with the Vetsoft marketing organization. This includes ownership & development of our monthly customer newsletter
• Partner with sales leadership and training teams to develop, execute, and optimize our sales enablement strategy, using sales insights to inform demo tools (e.g., Storylane), enablement content, product messaging, customer-facing materials, and training
• Serve as the content partner to our global marketing strategist and field marketing partners—identifying content needs, shaping content strategy, and leading content reviews on behalf of the team
• Monitor, document, and report on competitive intelligence gathered from the field, closing the loop between sales, product marketing, and product
• Plan and execute launches for new capabilities, partnering with cross-functional teams across sales, success, onboarding, and customer education
• Build collaborative ways of working between product marketing and commercial teams for efficient and effective response to customer needs

Requirements:

• 5+ years of marketing experience
• Strong collaboration skills and team-oriented disposition with the ability to influence key stakeholders
• Highly organized approach to project planning and tracking
• Appetite for fast-moving collaborative environment
• A willingness to roll up your sleeves and switch between strategy and tactical execution
• Self-starter with ability to manage a variety of large programs and deliverables at once
• Demonstrated ability to deliver customer first marketing strategy, backed by results & highly measurable
• Product Marketing experience
• Any animal health industry experience