Marketing Operations Manager

Woolpert is an award-winning, global leader in architecture, engineering, and geospatial services. The Marketing Operations Manager is responsible for leading the systems and processes that enable Marketing to operate as a high-performing organization, overseeing marketing technology, performance measurement, and workflow optimization.

Responsibilities:

• Own and manage marketing automation platforms, including campaign execution, workflows, and system optimization
• Establish and maintain marketing data governance, including lead routing, life cycle stages, and data quality standards
• Partner with Sales Operations to align marketing systems and CRM Customer Relationship Management (CRM) processes
• Develop and maintain dashboards and reporting to track marketing performance, pipeline contribution, and campaign effectiveness
• Define and standardize key marketing KPIs and reporting frameworks
• Support attribution and pipeline visibility efforts in partnership with Sales and Finance
• Provide insights and recommendations to improve marketing effectiveness and return on investment
• Lead project management for brand integration of acquired companies
• Coordinate cross-functional teams across Marketing, Sales acquired brands, and business units
• Track deliverables, timelines, and dependencies across integration initiatives
• Ensure consistent execution of brand transitions, including messaging, website updates, and communications
• Serve as a central connector across marketing functions to drive alignment and execution
• Partner with Corporate Communications, Industry Marketing, Product Marketing, Digital, and Creative teams to support campaigns and initiatives
• Enable improved planning, coordination, and communication across the marketing organization

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 8+ years of experience in marketing operations, program management, or related roles
• Experience managing Hubspot marketing technology platforms (e.g., marketing automation, CRM systems)
• Experience in reporting, analytics, and performance measurement
• Experience coordinating cross-functional projects or programs
• Strong understanding of marketing operations, systems, and processes
• Experience with marketing automation platforms and CRM tools
• Strong analytical skills and ability to interpret performance data
• Proven project and program management capabilities
• Ability to manage multiple projects and stakeholders simultaneously
• Strong communication and cross-functional collaboration skills
• Ability to drive alignment and execution in a matrixed environment
• Experience supporting marketing organizations in a professional services or AEC environment
• Experience with acquisition integration or brand transition initiatives
• Experience working with sales and finance partners on pipeline and performance tracking
• Certifications in marketing automation, CRM platforms, or project management (e.g., HubSpot, PMP)
• Familiarity with data governance and life cycle management practices
• Experience building dashboards and reporting frameworks
• Understanding of demand generation and go-to-market processes
• Experience improving operational efficiency and workflow design