VP, Product Marketing

Assured is on a mission to modernize insurance by providing large insurers with software solutions for claims processing. They are seeking a Vice President of Product Marketing to define the company's positioning and go-to-market strategy, focusing on translating technical capabilities into business outcomes for executive buyers.

Responsibilities:

• Own positioning and the messaging house – Define how Assured is positioned versus internal AI builds, legacy core systems and emerging entrants. Build the messaging architecture that every other artifact inherits from
• Translate AI into CCO language – Turn model, agent, and platform capability into clear, credible, business-outcome language that a Chief Claims Officer and their team immediately understand and trust
• Smoothen CIO/CAIO objections – Turn “we can build it ourselves with frontier models” into “we want Assured’s insurance expertise next to us for whatever we are building”
• Pricing and packaging – Turn our product portfolio into a unified Platform story with a strong focus on value positioning, packaging and pricing
• GTM - Drive the Land narrative – Own the “Hero Build vs. Buy” story, the CCO-grade pitch, the CIO/CAIO persona-expansion, the analyst-grade category POV, and the field-grade objection library that wins competitive deals
• GTM - Drive the Expand narrative – Own the playbook for growing claim-share within a logo and process penetration across the claim lifecycle, turning beachheads into platform deployments
• Build and lead the team – Hire, develop, and direct the human and agents team; set the bar for quality and pace across the function
• Partner with Sales and Product – Become the Enablement anchor, co-pilot critical customer meetings, deconstruct decks against live deals, and feed the field with guidance that moves pipeline
• Raise the bar on every artifact – Integrate our evolved positioning with Brand & Design so the visual and narrative system reinforce each other on everything that leaves the building

Requirements:

• 10+ years in product marketing, with senior leadership experience and a track record of defining category-level positioning and leading GTM in a technical, AI-driven domain
• Demonstrated ability to translate complex technical capability into language that lands with senior, non-technical executive buyers
• Experience selling into or marketing to enterprise buyers – insurance, fintech, or regulated industries is a strong plus
• Exceptional writing and verbal communication; you can drive complexity into clarity for any audience and hold your own in the room with a CCO
• A builder's mindset – comfortable writing the playbook from scratch in a fast-moving, resource-constrained environment
• Proven people leadership: you hire well, set a high bar, and multiply the output of a small senior team
• High ownership and low ego – you do the thinking and the doing