Product Marketing Manager

Themis is a collaborative governance, risk, and compliance platform helping financial institutions streamline oversight and compliance. They are seeking a Product Marketing Manager to own the market strategy and messaging for their products, translating complex capabilities into clear narratives and supporting product launches.

Responsibilities:

• Own positioning, messaging, and value propositions for Themis products and key personas
• Translate complex governance, risk, and compliance capabilities into clear, differentiated narratives
• Develop and maintain messaging frameworks, narratives, and competitive positioning
• Plan and execute product and feature launches across Sales, Customer Success, and Marketing
• Define launch goals, audiences, and channels, and measure results against them
• Coordinate cross-functional launch readiness, timelines, and deliverables
• Build sales decks, one-pagers, battlecards, demo scripts, and objection-handling resources
• Equip Sales and Customer Success with the messaging and tools they need across the customer lifecycle
• Support prospect evaluations with value-oriented content and competitive intelligence
• Produce customer-facing content such as case studies, web copy, blog posts, and campaign assets
• Conduct customer and market research to sharpen positioning and identify new opportunities
• Partner with Product to validate roadmap priorities and represent the voice of the market
• Monitor the competitive and regulatory landscape and keep the team informed

Requirements:

• Experience in product marketing, content marketing, or a closely related role in B2B SaaS
• Demonstrated ability to translate complex or technical products into clear positioning and messaging
• Experience planning and executing product or feature launches
• Strong writing skills with a portfolio of customer-facing or enablement content
• Ability to partner effectively with Product, Sales, and Customer Success teams
• Comfort conducting customer and market research and turning insights into action
• Strong organizational and project-management skills
• Excellent written and verbal communication skills
• Experience marketing to banks, credit unions, fintechs, or other regulated financial institutions
• Familiarity with governance, risk, and compliance (GRC) or Banking-as-a-Service (BaaS)
• Experience marketing compliance, risk, security, or other regulatory technology
• Experience building a product marketing function at a startup or high-growth company
• Familiarity with AI tools and modern marketing and content workflows