Themis is a collaborative governance, risk, and compliance platform helping financial institutions streamline oversight and compliance. They are seeking a Product Marketing Manager to own the market strategy and messaging for their products, translating complex capabilities into clear narratives and supporting product launches.
Responsibilities:
- Own positioning, messaging, and value propositions for Themis products and key personas
- Translate complex governance, risk, and compliance capabilities into clear, differentiated narratives
- Develop and maintain messaging frameworks, narratives, and competitive positioning
- Plan and execute product and feature launches across Sales, Customer Success, and Marketing
- Define launch goals, audiences, and channels, and measure results against them
- Coordinate cross-functional launch readiness, timelines, and deliverables
- Build sales decks, one-pagers, battlecards, demo scripts, and objection-handling resources
- Equip Sales and Customer Success with the messaging and tools they need across the customer lifecycle
- Support prospect evaluations with value-oriented content and competitive intelligence
- Produce customer-facing content such as case studies, web copy, blog posts, and campaign assets
- Conduct customer and market research to sharpen positioning and identify new opportunities
- Partner with Product to validate roadmap priorities and represent the voice of the market
- Monitor the competitive and regulatory landscape and keep the team informed
Requirements:
- Experience in product marketing, content marketing, or a closely related role in B2B SaaS
- Demonstrated ability to translate complex or technical products into clear positioning and messaging
- Experience planning and executing product or feature launches
- Strong writing skills with a portfolio of customer-facing or enablement content
- Ability to partner effectively with Product, Sales, and Customer Success teams
- Comfort conducting customer and market research and turning insights into action
- Strong organizational and project-management skills
- Excellent written and verbal communication skills
- Experience marketing to banks, credit unions, fintechs, or other regulated financial institutions
- Familiarity with governance, risk, and compliance (GRC) or Banking-as-a-Service (BaaS)
- Experience marketing compliance, risk, security, or other regulatory technology
- Experience building a product marketing function at a startup or high-growth company
- Familiarity with AI tools and modern marketing and content workflows