Integrated Marketing Manager

Momentive Software is a company that amplifies the impact of purpose-driven organizations with its cloud-based software. The Integrated Marketing Manager will be responsible for driving demand and delivering top line growth through the development and execution of integrated marketing programs, collaborating with various teams to build effective campaigns.

Responsibilities:

• Develop and execute measurable demand creation programs that drive revenue through direct sales team
• Manage business-to-business multi-channel marketing programs, including email campaigns, drip email nurture series, and content
• Collaborate with Product and Content Marketing and sales leaders to develop campaigns to build pipeline in core markets
• Work closely with content and design teams to create landing pages for campaign CTAs
• Work closely with Marketing Operations on mapping marketing database segmentation to personas
• Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them
• Ensure all Hubspot programs are linked to salesforce.com campaigns to ensure accurate campaign ROI tracking
• Analyze tactical campaign performance for continuous improvement
• Facilitate a marketing program retrospective following completion of each marketing program
• Implement A/B tests to optimize effectiveness of subject lines, headers, images, copy, and calls-to-action
• Become an expert on the company's lead funnel
• Other job duties as assigned by the manager

Requirements:

• 3 to 5 years of experience in B2B marketing programs
• Experience with CRM (Salesforce.com) and marketing automation (Hubspot) systems
• Experience with creating compelling messages that drive interest and conversions
• Ability to understand how strategic objectives translate into market-specific programs
• Demonstrated ability to implement with extreme attention to detail
• Ability to define and manage projects involving multiple stakeholders
• Strong project management skills for managing schedules and deadlines
• Familiarity with principles of B2B marketing
• Legally eligible to work in the country in which the position is located
• Proactive self-starter, intrinsically motivated
• Intelligent, with strong critical thinking skills
• Ability to think strategically, paired with high attention to detail in execution
• Positive, can-do attitude
• Ability to prioritize multiple projects simultaneously, naturally high RPM
• Strong interpersonal skills a must; values influencing & building relationships
• Collaborative team player, yet also comfortable working independently
• Bachelor's degree with emphasis on marketing, business or communications preferred
• Experience in project management software like Asana is a plus
• Audience development experience a plus