Manager, Brand Strategy – Life Science & Healthcare

Position Summary

Deloitte Digital is looking for an Associate Director of Brand Strategy with deep expertise in Life Sciences marketing to join our Advertising, Marketing & Commerce practice. In this role, you will serve as a strategic lead and day-to-day project owner — shaping brand narratives for pharmaceutical, biotech, and medtech clients while orchestrating cross-functional teams to deliver work that drives measurable business outcomes.

You will be the connective tissue between client ambitions and creative execution, bringing clarity of thought, a command of regulated-industry brand standards, and the project leadership skills to keep complex engagements on time and on strategy. This is a senior contributor role with meaningful leadership responsibility — you will guide junior strategists, manage client relationships, and partner closely with experience design, data, and technology disciplines across Deloitte Digital.

Recruiting for this role endds on September 15, 2026

What You’ll Do

As a Manager, Brand Strategy on the Life Sciences & Health Care team, you will be responsible for:

Brand Strategy & Life Sciences Expertise

• Developing and stewarding brand and marketing strategies for Life Sciences clients — including pharmaceutical, biotech, and medtech organizations — from initial launch through ongoing optimization.
• Translating complex scientific and clinical narratives into compelling, audience-appropriate brand positionings and creative briefs for HCP, patient, payer, and caregiver audiences.
• Developing hard working omni-channel GTM strategies and customer journeys to drive desired audience mindsets and behaviors.
• Leading brand architecture work, including portfolio positioning, naming frameworks, and visual/verbal identity systems in partnership with creative leads.
• Applying deep familiarity with FDA/regulatory constraints, MLR review processes, and fair balance requirements to ensure brand work is both bold and compliant.
• Monitoring competitive landscape, category trends, and cultural shifts within Life Sciences to bring proactive strategic recommendations to clients.
• Developing audience insights leveraging traditional and innovative research and database approaches.

Project Leadership & Cross-Functional Team Management

• Owning end-to-end project management for brand strategy engagements — including scoping, workplan development, milestone tracking, and delivery against agreed timelines.
• Leading and coordinating cross-functional project teams spanning strategy, creative, UX/CX, data & analytics, and technology disciplines, ensuring alignment and momentum across workstreams.
• Facilitating workshops, co-creation sessions, and working sessions with both client and internal teams, driving to decisions and clear next steps.
• Proactively identifying scope, resource, or timeline risks and developing mitigation plans in partnership with engagement leadership.
• Mentoring and developing junior strategists and analysts, providing clear direction, constructive feedback, and growth opportunities.
• Partnering with project managers and producers to maintain resourcing plans and flag capacity needs.

The successful candidate would possess these skills:

• Strong facilitation skills to lead client workshops and executive-level presentations
• Ability to work independently and collaborate across multidisciplinary teams including creative, UX, data, and technology
• Effective written and verbal communication skills
• Meticulous attention to detail and quality of work product
• Ability to build and sustain professional relationships 
• Ability to lead projects or workstreams
• Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
• Strong interpersonal skills and professional demeanor 
• Ability to meet deadlines
• Ability to mentor and provide clear guidance to others

The Team

Deloitte’s Advertising, Marketing & Commerce team is an in-house creative agency that builds brands, shapes narratives, and creates content and experiences that inspire action. Recognized as one of Cannes Lions’ top 10 creative agencies in the world, we work across the full brand spectrum — from positioning and identity through integrated campaigns, ATL, and through-the-line executions. We partner with clients to develop brand strategy, creative strategy, and culturally resonant storytelling for B2B and B2C audiences alike. Our work spans the entire customer journey, and where relevant we design and implement technology platforms for personalized marketing across digital touchpoints, including AdTech, MarTech, and campaign automation.

Throughout the health ecosystem, you’ll find courageous and inspiring people who are committed to driving transformation, advancing health equity, and leading a well-being revolution. Where you find innovators committed to sustainable progress, you’ll find Deloitte’s Life Sciences & Health Care practice. Our leaders work side-by-side to orchestrate and deliver on the business of science and health. We bring trusted, flexible approaches that help foster innovation, harness new technologies, and formulate consumer-driven strategies to engineer a digitally enabled, equitable future of health – starting today.

Qualifications

Required

• 6+ years of brand and creative strategy experience — including brand positioning, integrated campaigns, and through-the-line work — with at least 3 years focused on Life Sciences, pharmaceutical, biotech, or healthcare marketing within an agency environment.
• 6+ years of experience leading brand and creative strategy projects end-to-end — from audience insights and brand positioning through creative brief development, campaign concepting, and integrated delivery — including managing project teams and client relationships.
• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
• Ability to travel up to 50% on average based on the work you do and the clients and industries/sectors you serve.

Preferred

• Bachelor’s degree (or equivalent)
• Deep understanding of regulated marketing environments, including MLR review processes and FDA promotional guidelines.
• Proven ability to develop brand positioning, architecture, and messaging frameworks for complex, multi-audience healthcare or Life Sciences brands.
• Experience at a top-tier creative, brand, or management consulting agency.
• Background in both HCP (healthcare professional) and DTC (direct-to-consumer) brand strategy.
• Experience supporting new business development, including pitch participation and capability storytelling.
• Working knowledge of the omnichannel marketing landscape, including how brand strategy connects to downstream digital execution across HCP and consumer channels.
• Familiarity with digital marketing platforms, CRM, and omnichannel campaign strategy within Life Sciences, including AdTech and MarTech ecosystems.
• Experience bridging brand and performance marketing — understanding how brand equity connects to paid media, campaign automation, and measurable audience engagement.
• Comfort working alongside data, analytics, and technology teams on integrated engagements that span brand strategy through campaign execution and optimization.