Marketing Manager | Rx Marketing CoE – Emerging Markets

Company Description

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. 

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable.  Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Job Description

Life Cycle Management

• You will be responsible for understanding customer needs and insights with help of market insights team
• You will own end to end ownership of managing Life cycle by building the brand architecture, Global / Local innovations, new patient segments, brand extension ideas, pill plus and consumerisation. Building Business case with growth scenario assessment.
• You will drive the growth projects along with CFTs and country teams to ensure sustainable brand growths.

Portfolio Maximization - Strategy

• You will support country teams to Evaluate and classify the product portfolio as Build, Milk, Exit.
• You will provide plan recommendations to country as well as monitor investment as per the strategy.
• You shall assess promotional effectiveness and suggest country teams accordingly
• You will be responsible to drive Cost optimisation - COGS / SCM overheads

Annual Brand Planning

• You shall work closely with country marketing teams to build differentiators / brand levers
• You shall work closely with analytics and in-sighting teams to develop strong and actionable insights for brand growth
• You shall work closely with country teams, SFE and digital marketing to deploy innovative GTM and access strategies.
• You shall ensure adherence to Brand plan process in terms of rigour and preparation

New Product Ideation & Portfolio Development

• You will drive understanding customer needs and current dis-satisfaction through primary research in chosen spaces to build meaningful and differentiated concepts
• You will lead screening internal & external data sources to arrive at potential ideas that could address the customer needs
• You will drive development of Business Strategy- analyze Competition landscape, Customer Journey and Insights, develop TPP, pricing, packaging, positioning - attribute analysis, value proposition, positioning concept check. Reasons to win.

New Product Launch Excellence

• You shall work closely with the country brand team to build Go-To-Market strategy following the T-12 process of launch readiness. Build differentiators and the reasons to WIN.
• You shall work closely with the country to drive T-12 launch readiness Process - Market Analysis, PESTLE, Segmentation, Targeting, Positioning, pricing, KOL Mapping, Distribution strategy, Brand Levers, Tactical planning, Marketing Mix and spend. Also build T+24 growth initiatives for new launches in collaboration with the country team

Marketing Excellence

• You are responsible for driving future growth plans by identifying the growth opportunities and developing the best of class tools, templates and processes to improve segmentation, targeting, positioning and communication
• You shall work closely with the L&D teams for capability building among the country teams to make them future ready
• You should have a good understanding of consumer communication, packaging and media to ensure excellence in consumer led brand growth

Business Understanding:

• You should have a sound understanding of Product Management - Process, Customer Journey and Insights, Positioning, Ideation to Launch, PLC Management, Sales and marketing effectiveness metrics
• You should lead the development and implementation – in collaboration with Business Analytics, Market Research, and Competitive & Scientific Intelligence – of a clear ROI-based approach to consumer marketing based on analytical models, insights and information leading to best-in-class consumer marketing practices across the organization 

Qualifications

• 10+ years’ experience including Sales and Marketing
• MBA from reputed institute
• Experience in Brand Management, Strategic planning, Business analytics, TA knowledge, customer segmentation, New Product - Ideation to Launch is preferred
• Experience running successful projects including marketing campaigns
• Good knowledge of digital marketing, web analytics, Google Ad-words and creating digital campaigns
• Ability to think creatively and communicate the brand value proposition effectively

Additional Information

About the Department
In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

Benefits Offered
At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/