Marketing Manager, Amazon Transparency

Amazon is a leading global company focused on enhancing retail industry standards through its Transparency program. The Marketing Manager will be responsible for developing and executing demand generation strategies and content creation to support the Transparency service, which aims to prevent counterfeit goods from entering the supply chain.

Responsibilities:

• Own the GTM strategy for Transparency, including market segmentation, positioning, and channel prioritization
• Define target audience segments and execute account-based marketing strategies for high-value brand prospects
• Design multi-channel lead generation campaigns across email, paid social, search, and webinars
• Own funnel metrics — MQLs, SQLs, pipeline velocity, and enrollment conversion rates
• Conduct A/B testing on messaging, landing pages, and creative assets
• Partner with Business Development on pipeline goals and sales handoff; collaborate with Seller Marketing on integrated programs
• Develop automated reporting dashboards and attribution models with the Analytics team
• Partner with Business Development on pipeline goals and sales handoff
• Collaborate with Seller Marketing on integrated programs
• Own content development including help documentation, FAQs, product descriptions, case studies, e-books, and presentations
• Ensure discoverability through SEO optimization and metadata standards
• Manage content across internal and external channels and track performance metrics
• Manage agency relationships for creative production and coordinate with partner teams on content initiatives
• Track content performance metrics and optimize based on analytics and user feedback