Growth Marketing Manager

Globalli is a company focused on global payroll, EOR, and HCM solutions, and they are seeking a Growth Marketing Manager. The role involves executing demand generation and digital marketing initiatives to support pipeline growth, collaborating with Sales to optimize campaigns, and managing content marketing efforts.

Responsibilities:

• Execute marketing campaigns to drive qualified leads and support sales pipeline growth
• Support inbound and outbound marketing initiatives across digital channels
• Collaborate with Sales to align campaigns with target customer segments and revenue priorities
• Monitor and optimize campaign performance based on conversion and engagement metrics
• Manage execution of content marketing initiatives across LinkedIn, email, and web channels
• Support development and distribution of thought leadership, product messaging, and customer stories
• Maintain content calendar and ensure consistent execution of marketing campaigns
• Support brand awareness through consistent digital presence across channels
• Execute SEO initiatives to improve organic visibility and website traffic
• Identify keyword opportunities and support content optimization efforts
• Monitor website performance and recommend improvements to increase engagement and conversions
• Use HubSpot and other marketing tools to execute and track campaigns
• Maintain accurate marketing data and campaign tracking
• Monitor key performance metrics including lead volume, traffic, and conversion rates
• Provide regular reporting on campaign performance and insights
• Work closely with Sales, Product, Customer Success, and Leadership teams
• Support go-to-market initiatives including product updates and campaign launches
• Contribute to improving marketing effectiveness through feedback and insights

Requirements:

• 4–7+ years of experience in Marketing, Growth Marketing, Demand Generation, or Digital Marketing
• Experience in B2B SaaS strongly preferred
• Exposure to lead generation, campaign execution, or revenue-focused marketing programs
• Experience working with Sales teams or revenue-driven environments
• Strong understanding of digital marketing, demand generation, and campaign execution
• Experience managing LinkedIn campaigns, email marketing, and content distribution
• Strong writing and communication skills
• Ability to manage multiple priorities in a fast-paced environment
• Analytical mindset with ability to interpret marketing performance data
• Experience with HubSpot or similar CRM/marketing automation tools
• Familiarity with SEO tools and website analytics (e.g., Google Analytics)
• Comfortable working with marketing funnel metrics and reporting dashboards
• Experience in HR tech, payroll, EOR, PEO, or fintech SaaS environments
• Experience in high-growth or early-stage startup environments
• Exposure to account-based marketing (ABM) or lifecycle marketing
• Experience supporting or coordinating freelancers, agencies, or interns (not required)