Digital Marketing Manager

G&S Business Communications is an agency focused on agricultural and agronomy clients, seeking a Digital Marketing Manager to lead integrated digital marketing programs. This role will oversee organic digital strategies across various channels, ensuring alignment with client goals and driving measurable outcomes.

Responsibilities:

• Collaborate with account marketing leads to develop integrated organic digital strategies aligned with brand voice, target audience, and client business goals
• Lead channel strategy across email, SEO/GEO, content marketing, organic social media, web, and influencer marketing — ensuring each channel contributes to a unified customer journey
• Develop and manage email marketing programs, including list strategy, segmentation, campaign planning, content approach, and performance analysis
• Partner with a dedicated paid media team to ensure organic digital efforts are integrated with broader campaign strategy and reinforce shared business objectives
• Analyze market trends, audience behavior, and campaign performance to inform strategy and generate clear, actionable reports for account teams and clients
• Analyze website performance using Google Analytics 4 and other tools, providing insights and recommendations to stakeholders
• Apply Generative Engine Optimization (GEO) principles to client work, ensuring digital content, platforms, and campaigns are structured for visibility and performance across AI-driven search and discovery experiences
• Anticipate and exploit emerging digital marketing trends, tools, and platforms to keep clients at the forefront of the industry
• Foster a culture of innovation by continuously testing next-generation marketing tools and translating cutting-edge trends into actionable strategies
• Support and encourage adoption of AI-powered tools and technologies to improve operational efficiency, streamline workflows, and enhance the quality and speed of client deliverables
• Assist with project estimates and manage digital marketing budgets
• Coach and mentor team members through daily feedback and professional development opportunities

Requirements:

• Agriculture or agronomy industry experience required — crop protection, seed, ag-tech, farm inputs, or related agricultural markets strongly preferred
• Familiarity with the grower, retailer, and distributor audience dynamic within the ag market
• 7–10 years of digital marketing experience, including at least 3 years in a strategic or senior capacity within an agency or integrated marketing environment
• Agency experience strongly preferred; candidates must be comfortable managing multiple client accounts and collaborating across account, creative, and media teams
• Demonstrated expertise across organic digital channels: SEO/GEO, email marketing, marketing automation, content marketing, organic social, and web
• Proven email marketing experience — including campaign strategy, list management, segmentation, A/B testing, and performance optimization
• Strong understanding of SEO fundamentals and emerging Generative Engine Optimization (GEO) practices as AI-driven search reshapes digital discovery
• Strong experience defining KPIs, interpreting performance data, and translating insights into actionable business recommendations
• Proficiency with Google Analytics 4 and the ability to communicate data clearly to non-technical stakeholders
• Proven experience managing and developing digital marketing professionals
• Strong communication and presentation skills with the ability to influence clients and senior stakeholders
• Ability to manage multiple accounts and priorities in a fast-paced agency environment
• Advanced familiarity with AI-enabled marketing technologies, including automation platforms, content optimization systems, and GEO principles
• Proactive approach to testing and implementing AI-powered tools that improve team efficiency and client outcomes
• Experience with Customer Data Platforms (CDP), journey orchestration software, or omnichannel campaign management tools
• Bachelor's degree or certifications in digital marketing, communications, marketing, or a related field
• Experience marketing crop protection products, seed brands, digital agriculture tools, or similar agronomic categories