Senior Manager, Revenue Marketing

Flashfood is on a mission to reduce food waste and make high-quality, affordable food accessible to everyone. They are seeking a Senior Manager, Revenue Marketing to own the marketing strategies that engage enterprise grocery retailers and drive revenue growth.

Responsibilities:

• Define how Flashfood shows up to enterprise grocery retailers across every buyer touchpoint
• Build the annual B2B marketing plan, establishing priorities, investment areas, and campaign themes that support revenue goals
• Develop a deep understanding of grocery retail decision-makers and continuously refine how we engage them
• Partner with Revenue leadership to identify market opportunities and strategic growth initiatives
• Act as the connective tissue between Product Marketing, Sales, Partnerships, and Customer Success to ensure a consistent market narrative
• Design and execute targeted campaigns that generate engagement and pipeline from priority retailer accounts
• Develop account-based programs that combine paid media, email, and personalized outreach
• Create scalable approaches to engaging senior retail decision-makers while maintaining a highly targeted go-to-market motion
• Leverage buyer signals, intent data, and AI-powered workflows to identify opportunities and activate campaigns
• Continuously test, optimize, and evolve programs based on performance and business priorities
• Own Flashfood's LinkedIn strategy, including company presence, executive thought leadership, content promotion, and audience growth
• Build a content strategy that supports awareness, consideration, and deal acceleration across the buyer journey
• Partner with Product Marketing to translate customer insights, product innovation, and industry trends into compelling stories
• Create customer success narratives, ROI-focused case studies, and proof points that demonstrate measurable retailer outcomes
• Identify opportunities to elevate Flashfood's visibility within grocery, retail technology, and sustainability conversations
• Lead Flashfood's event and field marketing strategy, including trade shows, retailer meetings, executive dinners, and industry gatherings
• Design programs that create meaningful interactions with senior grocery leaders and support relationship-building throughout the sales cycle
• Ensure every event and engagement program has clear objectives, follow-up plans, and measurable business outcomes
• Define the metrics that matter and build reporting that clearly connects marketing activity to pipeline and revenue outcomes
• Partner with RevOps to strengthen attribution, lead management, and performance visibility across the funnel
• Evaluate and implement AI, automation, and emerging technologies that improve efficiency and effectiveness
• Deliver actionable insights and recommendations to leadership based on campaign, channel, and pipeline performance
• Foster a culture of experimentation, learning, and continuous improvement

Requirements:

• 5+ years in B2B demand generation, with experience selling into enterprise grocery, retail, or CPG accounts
• A track record of owning strategy and making channel investment decisions
• Proven campaign strategy and execution experience across channels including building, tracking, and optimization
• Experience owning the company strategy for trade show, industry events, hosted dinners, and other programs
• Strong content development experience, including campaign copy, targeted emails, and event promotion
• A strategic thinker and clear communicator who can articulate the plan clearly to both marketing and sales stakeholders
• Genuine fluency with AI tooling for B2B marketing activations
• A natural cross-functional partner who keeps internal teams aligned and bought into the B2B marketing strategy