About this role

Electronic Arts (EA) creates next-level entertainment experiences that inspire players and fans around the world. As the Senior Manager of Product Strategy, Advertising & Sponsorships, you will help shape the future of in-game advertising by collaborating with various teams to grow new ad inventory while balancing growth, technical feasibility, and player experience.

Responsibilities:

Build business cases and financial models that evaluate opportunities for new advertising inventory, including revenue potential, demand availability, technical complexity, operational requirements, and effect to the player experience
Create roadmaps that influence strategic direction of our advertising business
Identify and build agreement between our partners across product, engineering, studio, commercial, ad operations, data, legal, privacy, and finance teams
Translate needs into clear product requirements, feature design briefs, and technical specifications for advertising and sponsorship capabilities
Apply knowledge of programmatic advertising workflows, publisher monetization, ad serving, SSP integrations, demand activation, measurement, and reporting to inform product decisions
Work with our engineering and adtech partners to support integrations with advertising platforms, supply-side systems, measurement providers, and other relevant technologies