Principal Product Manager - AI Websites

Bluehost is an all-in-one platform for small businesses to grow online, and they are seeking a Principal Product Manager to lead the strategy for AI-powered website creation. This role involves overseeing the customer journey from intent to live website, ensuring a seamless experience through AI-driven tools and vendor management.

Responsibilities:

• Product strategy and roadmap for AI-powered website creation and the end-to-end site building experience
• Ownership of the full customer journey—from intent capture through AI generation, editing, publishing, and iteration
• Integration and ongoing management of AI and third-party vendors powering site generation, design systems, and content
• Definition of experience standards for AI-generated sites, including layout quality, content defaults, personalization, and mobile responsiveness
• Partnering with engineering and design to translate AI capabilities into simple, guided workflows customers can succeed with immediately
• Driving site creation activation and completion, ensuring customers move from start to published site with confidence
• Establishing success metrics such as site creation completion rate, time-to-publish, retention, and customer satisfaction
• Coordinating dependencies and priorities across Product, Engineering, Design, Legal, and GTM for AI-powered features
• Leading launches and improvements that materially increase site creation adoption and long-term retention
• Providing clear updates to leadership on roadmap progress, tradeoffs, and outcomes
• Acting as a product quality bar-raiser, ensuring AI-generated experiences feel cohesive, on-brand, and production-ready

Requirements:

• 8+ years of product management experience, with ownership of complex, customer-facing products
• A curiosity for keeping up with the latest AI trends and how they apply to web creation and online presence
• Currently evolving into the Product Manager of the future by leveraging AI tooling and prototyping concepts
• Deep knowledge of the web presence industry—website builders, hosting, and online digital presence
• Strong product intuition around experience design, workflow simplification, and usability, especially in creation tools
• Proven experience building products on top of third-party platforms or vendor ecosystems
• Experience with design concepts, user flows, and conversion rate optimization
• Comfort partnering with engineering on AI integration constraints, API limitations, reliability, and scale
• Excellent written and verbal communication skills, especially when aligning cross-functional teams
• Highly self-directed, outcome-oriented, and comfortable operating with senior-level autonomy
• Ability to think strategically while staying close to real customer usage and feedback