Strategy and Operations Lead, YouTube Auction Brand

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 6 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.

Preferred qualifications:

• Understanding of the customer and market landscape, and how brands build on YouTube and competitors.
• Ability to influence and achieve alignment among a varied set of senior stakeholders (e.g., Directors) with engaging objectives.
• Ability to convey complex information verbally and in writing, establishing links between customer objectives and Google's business objectives.
• Ability to own complex projects and datasets, manage project scoping, and drive operational excellence.
• Ability to develop unified activation strategies that drive a regional business while allowing for critical nuance across international markets with distinct needs.

About the job

The Go-to-Market Operations (GTM) team, part of Google’s Global Business Organization (GBO), ensures our complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy and ensuring flawless execution and operations against that strategy. We have teams embedded in each of the major Ads business areas and global teams working accross those business areas.

As one of GTM’s core regional organizations, the Product Go-To-Market (PGTM team) partners with Google's largest revenue-carrying business unit, Americas Large Customer Sales (ALCS), generating digital ad revenue from large advertisers in the US, Canada, and LATAM. PGTM designs, builds, and drives ALCS Product Activation Strategies that accelerate ALCS growth by providing clear, unified, objective focus on American product priorities and biggest growth opportunities, and empowering sellers with proven approaches, infrastructure, and resources to operate with velocity, and also collaborating with regional, global, and functional partners to bring the 'best of Google' to ALCS

As the home to some of Google’s largest advertisers, You will position the Americas to lead from the front by unlocking new revenue opportunities through YouTube Brand Auction products. You will manage some of the largest priorities in accelerating YouTube revenue in ALCS Brand Auction Products covering Reach and Frequency and YouTube (YT) Shorts. You will act as the bridge between YouTube and Large Customer Sales (LCS) operations, navigating ambiguity to reduce operational complexity for YouTube Brand Auction. You will serve as the go-to subject matter expert for Americas (AMER), innovating new solutions to broad problems and influencing senior stakeholders to ensure YouTube remains competitive.

Responsibilities

• Drive awareness, commercialization and activation of YouTube Brand Auction products across all AI-powered campaign types anchored to key GBO business objectives.
• Lead forums with sector-level video leads to ensure sector YouTube activation strategies are aligned to ALCS Objectives and Key Results (OKRs) and Business Forecast Meetings (BFMs), helping to track and report on progress towards annual goals, providing critical product updates and feedback programs.
• Activate training, events and author the communication to educate ALCS sellers on how to best activate new offerings with their customers.
• Collaborate with cross-functional partners to drive future YouTube Brand Auction product development, identify market-level feedback/product gaps, grow the communication efforts, define adoption OKRs, and establish value propositions.
• Provide thought leadership on product activation, and forward looking product related business opportunities.