Email Marketing Manager

MavenAI is a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. The Email Marketing Manager will own the outbound email engine for the SDR team, responsible for designing sequences, conducting A/B tests, and collaborating closely with sales and marketing teams to optimize email campaigns.

Responsibilities:

• Strategic Outbound Orchestration & Campaign Management: Omnichannel Strategy: Expert-level proficiency in designing and executing "warmbound" and cold outbound workflows using orchestration tools (e.g., AmpleMarket). Campaign Lifecycle Planning: Ability to synchronize outbound "waves" with broader marketing motions, including product launches, webinars, and real-time industry trends. Intent-Driven Execution: Skill in mapping sequences to specific buying triggers and intent signals to increase relevance and conversion
• Data-Driven Optimization & Performance Analysis: Rigorous A/B Testing: Mastery of multivariate testing across subject lines, CTAs, and cadences to isolate high-performing variables. Full-Funnel Analytics: Ability to build and maintain comprehensive dashboards tracking KPIs from open rates through to "meeting-held" and pipeline velocity. Insight Synthesis: Competency in translating raw performance data into "next bet" strategic recommendations for leadership
• Persona-Centric Messaging & Copywriting: ICP & Persona Mapping: Deep understanding of mapping specific pain points and competitive landscapes to tailored messaging. Qualitative Synthesis: Ability to bridge the gap between sales and marketing by translating live SDR call feedback into scalable high-conversion assets. Advanced Personalization: Skilled in moving beyond "spray and pray" to high-relevance segmentation based on firmographics and technographics
• Technical Operations & Deliverability: Domain Hygiene & Compliance: Expert knowledge of sender reputation management, inbox warmup, and global privacy regulations (GDPR, CAN-SPAM). RevOps Partnership: Proficiency in collaborating with operations teams to engineer clean lead handoffs and seamless CRM transitions between SDRs and AEs. AI Integration: Ability to leverage LLMs (Claude, ChatGPT) and AI tooling to scale personalized outreach while maintaining a distinct, human-centric brand voice
• Cross-Functional Leadership & Collaboration: Sales Enablement: Proven ability to partner with large SDR teams to provide the tools, copy, and insights needed for outbound success. Nurture & Re-engagement: Skill in developing long-term "hand-off" and "circle-back" strategies for prospects who are not yet ready to buy

Requirements:

• B2B outbound experience: Proven track record leading outbound at a B2B SaaS company. You've owned sequences for an SDR team and have the metrics to prove they worked. You know how to generate qualified pipeline without leaning on paid
• Sharp, modern copywriter: You write outbound that doesn't sound like outbound. Short, specific, human
• Analytical and data-driven: You measure what works, what doesn't, and optimize accordingly. Comfortable in HubSpot, outbound platforms, and analytics tools
• Test-and-learn operator: You run real experiments, not directional ones. You know how to structure A/B tests that produce decisions
• Tight collaboration with sales: You've sat next to SDRs and AEs, listened to calls, and turned conversations into copy. You don't build in a vacuum
• Creativity and agility: Fast-paced, ambiguity-tolerant, detail-oriented. Comfortable pivoting when the data tells you to
• Growth mentality: Eager to learn, experiment, and continuously improve
• Experience marketing into multifamily, real estate, or proptech
• Familiarity with signal-based outbound and “warmbound” approaches, and implementing those alongside cold outbound
• Hands-on with AI-native outbound tooling (Clay, Smartlead, Instantly, n8n, Claude, ChatGPT, etc.)
• Email deliverability expertise: DMARC, DKIM, SPF, warmup strategy, ESP migrations