Field Marketing - Senior Manager / Associate Director

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. They are seeking a Senior Manager / Associate Director of Field Marketing to own integrated marketing strategy, create programs that engage key target buyers, and work cross-functionally to enhance marketing effectiveness.

Responsibilities:

• Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes
• Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers
• Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
• Design & execute 1:Few Account-Based Marketing (ABM) initiatives
• Track, analyze, and optimize programs and ABM initiatives
• Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
• Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
• Build and maintain a complete and accurate account and contact database

Requirements:

• 10+ years of enterprise software marketing experience
• Exceptional communication, writing, and organizational skills
• Well organized with very high attention to detail
• Expert in Microsoft Word, PowerPoint, and Excel
• Self-directed and able to manage multiple projects under aggressive timelines and expectations
• Proficient in delivering content via social media tools, including LinkedIn and Twitter
• Working knowledge of Sigma, and marketing automation platform experience (Marketo)
• Growth minded and a team player with a positive attitude
• Experience in administration, project coordination, and marketing operations
• Experience in a high growth software or technology company