SEO / GEO Search Specialist (AI & Answer Engine Optimization)

Underscore Marketing is a forward-thinking digital marketing agency specializing in search, AI, and performance media. They are seeking an experienced SEO Specialist who will leverage AI tools to enhance SEO strategies and improve visibility in search environments, working cross-functionally to develop scalable processes for keyword research and technical SEO.

Responsibilities:

• Develop and execute SEO strategies across technical, on-page, and content optimization
• Identify opportunities to improve visibility in both traditional SERPs and AI-driven answer environments
• Conduct keyword research aligned to evolving search behavior (including conversational and intent-based queries)
• Optimize content for AI-powered search experiences (Google AI Overviews, Bing Copilot, etc.)
• Structure content for featured snippets, entity recognition, and semantic relevance
• Partner with internal teams and clients to align outputs with answer-based discovery models
• Build and/or utilize AI agents and tools to streamline:
• Keyword research and clustering
• SEO audits and issue identification
• Reporting and performance analysis
• Develop scalable workflows that improve efficiency and consistency across accounts
• Perform site audits, identify technical issues, and provide actionable recommendations
• Work with developers to implement fixes related to indexing, crawling, site speed, and structured data
• Create clear, actionable reporting that ties SEO performance to business outcomes
• Translate complex SEO and AI trends into client-friendly insights and recommendations

Requirements:

• 4–5+ years of hands-on SEO experience (agency experience preferred)
• Strong understanding of technical SEO, on-page optimization, and content strategy
• Experience with AI tools (e.g., ChatGPT, Claude, Gemini, or custom agents) for SEO workflows
• Familiarity with Generative Engine Optimization (GEO) or optimizing for AI-driven search experiences
• Proficiency with SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs, Google Search Console)
• Strong analytical mindset with experience in performance reporting (GA4, Looker, etc.)
• Ability to translate data into actionable insights for internal teams and clients
• Experience working with pharma or healthcare clients
• Understanding of regulatory considerations (MLR environments, compliance constraints)
• Experience collaborating with paid media teams on integrated search strategies
• Knowledge of structured data/schema and entity-based SEO