Influencer Marketing Program Manager – Gaming

Blueprint is a technology solutions firm headquartered in Bellevue, Washington, focused on solving complex problems through innovative technology. The Influencer Marketing Program Manager will support influencer marketing initiatives for a gaming franchise, managing creator outreach, campaign logistics, and performance reporting to drive community engagement.

Responsibilities:

• Support the planning and execution of influencer campaigns and creator activations aligned to franchise priorities, launches, cultural moments, and community engagement opportunities
• Partner with influencer marketing leadership and cross-functional stakeholders to translate campaign goals into clear creator-focused plans, timelines, deliverables, and activation workflows
• Manage day-to-day creator partnership operations, including creator outreach, agency communication, briefing, scheduling, deliverable tracking, approvals, and launch support
• Coordinate campaign logistics across multiple stakeholders, including asset delivery, content timelines, legal/approval workflows, and creator communications
• Help identify and recommend creators who align with brand values, audience goals, campaign objectives, and community expectations
• Maintain awareness of gaming creator trends, platform behaviors, emerging communities, and best practices across YouTube, Twitch, TikTok, Instagram, and other social channels
• Support creator engagement opportunities connected to tentpole moments, live events, multiplayer activations, sponsored programming, and other community-facing initiatives
• Track and interpret influencer campaign performance, contribute to reporting dashboards, and prepare campaign recaps with insights and recommendations
• Ensure creator partnerships feel authentic, community-first, on-brand, and aligned with player expectations
• Collaborate effectively with internal stakeholders and external partners to ensure deliverables are completed on time, on brand, and at a high quality level

Requirements:

• 5+ years of overall professional experience in marketing, influencer marketing, creator partnerships, social media, communications, entertainment, gaming, or a related field
• 2+ years of experience in influencer marketing, creator partnerships, talent-driven campaign execution, or creator activations
• 3+ years of experience working in the gaming sector, ideally with a major game publisher, gaming platform, esports organization, or consumer-facing entertainment brand
• Experience managing influencer campaign workstreams, including outreach, briefing, scheduling, deliverables, approvals, and campaign timelines
• Strong understanding of creator platforms and social ecosystems, including YouTube, Twitch, TikTok, Instagram, and emerging channels
• Strong analytical ability, including experience reviewing performance metrics, identifying campaign learnings, and turning insights into action
• Ability to build strong relationships with creators, agencies, and external partners while maintaining brand and campaign standards
• Strong written and verbal communication skills, including the ability to draft creator briefs, outreach messages, campaign documentation, and recap materials
• Excellent organizational skills, attention to detail, and ability to manage multiple priorities in a fast-moving, culture-driven environment
• Ability to influence without authority and collaborate across creative, marketing, legal, product, and external stakeholder groups
• Comfortable working with operational systems such as Office 365, influencer tracking tools, CRM-style workflows, and contract/payment processes
• Prior experience supporting influencer campaigns for video game publishers, gaming platforms, esports organizations, or major entertainment brands
• Strong familiarity with gaming creator communities and how creators drive audience engagement, fandom, and community growth
• Experience with a large, global gaming franchise or highly engaged fan/community ecosystem
• Strong creative judgment with the ability to balance brand guidelines, creator authenticity, and campaign goals
• Experience contributing to campaign dashboards, social performance reporting, post-campaign recaps, or executive-ready insights
• Creative portfolio, campaign samples, creator strategy examples, or prior social/influencer work samples
• Self-starter mindset with the ability to operate independently, move work forward, and adapt quickly as priorities shift