Beacon Hill is seeking a Product Manager to support their B2C marketing efforts. The role involves managing marketing projects, collaborating with various teams, and ensuring accurate execution of campaigns in a fast-paced environment.
Responsibilities:
- Act as a liaison between clients, vendor partners, internal clients, and data engineers to define marketing campaign requirements
- Write business requirement documents detailing the inputs, outputs, processing, and personalization rules for the execution of each campaign
- Partner with data engineers to ensure accurate execution, including the mandate of quality checks at every stage of the production process
- Collaborate with account team on audience targeting, test strategies, and reporting/analytics requirements
- Work through program priorities, resource allocations, and escalations as necessary
- Work through research requests and troubleshoot issues to determine effective and efficient resolutions
- Manage data integration points between the client, us, and vendor partners
- Build and manage project timelines to ensure all milestones are met
- Manage day to day file transfers and file QC’s
- Develop process improvements to make workflows more efficient and ensure programs achieve optimal results
- Work with internal teams to determine scope of new programs, requirements, and prioritization of enhancements
- Perform in a multi-task, fast-paced environment and be able to quickly adjust to change
Requirements:
- Minimum Bachelor's Degree or equivalent experience required
- Minimum 5 years of related project management experience
- Proficient in MS Office (Word, Excel, and Outlook)
- Direct mail, email, and/or digital marketing experience in the automotive industry is strongly preferred