Marketing Manager

New Law Business Model (NLBM) is on a mission to liberate lawyers from outdated practice models. As a Marketing Manager, you will take charge of the execution and optimization of key marketing engines, ensuring cohesive operations across events, social media, and community engagement to generate qualified leads.

Responsibilities:

• You’ll own the execution and optimization of our key marketing engines, ensuring our monthly events, social media, and Facebook community operate as a cohesive system that generates qualified leads
• Manage multi-channel marketing workflows and high-stakes launch calendars for our monthly event engine
• Provide strategic creative direction to editors and designers to turn raw footage into ads that stop the scroll and drive clicks
• Analyze funnel performance—from registration to booked calls—to identify and execute rapid, data-backed optimizations
• Design the member journey within our Facebook community to move people from 'New Join' to 'Qualified Prospect.'
• Oversee the strategy and drafting of social content to ensure clarity, brand alignment, and high-intensity lead capture
• Establish the 'signal-to-sales' feedback loop by identifying high-intent members for our appointment setting team
• Maintain the marketing calendar with extreme ownership, ensuring all assets are launch-ready and on-time
• Evolve marketing workflows by weaponizing AI tools to 10x production speed and data analysis
• Run continuous feedback loops by auditing campaign performance and incorporating sales team insights to iterate quickly

Requirements:

• Proven track record of managing complex marketing workflows and high-stakes launch calendars
• Possess a strategic, creative eye and know exactly how to give direction that results in high-performing assets
• Naturally performance-driven, living in the data to kill underperforming ads or double down on winners
• Take extreme ownership of projects end-to-end and are allergic to 'checking the box' without delivering results
• Asset-level understanding of AI tools and how to build workflows with LLMs or automation software
• Collaborative communicator who can turn organic social engagement into a revenue-driving lead engine