Awerian Ltd is a technology and product development consultancy seeking an experienced Brand Marketing Manager. The role focuses on strengthening the company's brand equity and developing communication strategies to ensure consistent messaging across global markets.
Responsibilities:
- Develop and execute the company’s global brand messaging and communications strategy
- Strengthen brand equity and ensure consistent TTP brand positioning across all markets and channels
- Build and maintain a scalable messaging framework and messaging house, aligned with company strategy and market needs
- Partner closely with internal stakeholders to shape strategic communications and develop campaigns that elevate the TTP plc brand as a leader in B2B technology consultancies
- Reporting back to the business on TTP plc’s brand awareness in existing and new markets
- Own and support selected market teams, developing a strong understanding of the market landscape, customer needs, and competitive environment within assigned markets and customer segments
- Adapt TTP global messaging and brand strategies into market-specific communication plans
- Collaborate with commercial teams to ensure brand consistency and commercial effectiveness
- Support campaigns and energise customer engagement initiatives
- Work closely with the Design team to ensure alignment between visual identity, messaging, and communication strategy
- Partner with the Omnichannel Marketing Executives to align brand, digital campaigns, online presence, and lead generation activities with broader communication objectives
- Collaborate with other Business Unit Marketing Managers to ensure consistency of messaging, sharing of best practices, and alignment across markets and business areas
- Collaborate with technical, commercial, and leadership teams to align messaging with business objectives and market realities