Growth Marketing Manager

Rare Necessity Digital Agency is a full-service demand generation agency that builds repeatable revenue systems for various businesses. The Demand Gen Marketing Manager (Pod Lead) will manage client relationships, lead teams, and ensure the successful delivery of marketing campaigns while maintaining high standards and accountability.

Responsibilities:

• Own all client communication across both pods (Slack, email, calls, updates)
• Lead kickoff calls, biweekly check-ins, and quarterly business reviews
• Communicate results, timelines, and next steps clearly and proactively
• Onboard new clients in their first 14 days (access, welcome, expectations)
• Escalate retention risks to CEO with context and a recommended action
• Lead a team of 4 specialists per pod: Account Strategist, Social Media Specialist, Funnel & Automation Specialist, and Media Buyer
• Run weekly internal pod standups (15 min, Mondays)
• Cover for any team member who is out (you are cross-trained on all functions)
• Hire and train new pod team members with Chief of Staff support
• Give direct, timely feedback. Manage performance before it becomes a problem
• Ensure all deliverables meet RNDA quality standards before they reach the client
• Manage launch timelines, content calendars, and campaign schedules across both pods
• Track pod P&L: revenue per pod, team cost, utilization against targets
• Manage pod capacity: flag when a pod hits 70% utilization and trigger hiring
• Document processes, identify bottlenecks, and continuously improve how the pod operates
• Partner with the Account Strategist on client strategy (you run the call, they present the plan)
• Review performance data and hold the team accountable to KPI targets
• Identify upsell and cross-sell opportunities and bring them to the CEO
• Ensure every launch has a documented brief, timeline, and clear ownership before work begins
• Coordinate 8-week launch cycles: registration, webinar, replay, cart close, nurture
• Track launch KPIs: registrations, show-up rate, conversion rate, revenue
• Run post-launch debriefs and communicate results to clients within 24 hours
• Manage client expectations on launch pacing (not every month is a launch month)
• Coordinate product launches, seasonal campaigns, and inventory-aligned ad spend
• Manage Shopify/Klaviyo integrations and ensure tech stays connected
• Track product-level KPIs: revenue per SKU, ROAS, AOV trends
• Coordinate influencer/UGC creator timelines when applicable
• Coordinate lead gen campaigns, appointment booking funnels, and review generation
• Manage Google Business Profile access and local listing accuracy
• Track local KPIs: leads, CPL, appointments booked, show rate, revenue per lead
• Align seasonal/promotional campaigns with client business cycles

Requirements:

• 3+ years in a client-facing marketing role (account manager, project manager, or team lead at an agency or in-house)
• Direct experience managing a team of 3+ people
• Strong understanding of digital marketing: paid media, email, social, funnels
• Experience with project management tools (ClickUp preferred)
• Excellent written and verbal communication
• Can work autonomously, make decisions, and own outcomes without constant direction
• Comfortable managing multiple clients and competing priorities simultaneously
• Experience at a digital marketing agency (especially a small/mid-size agency)
• Familiarity with GoHighLevel, Shopify, Klaviyo, Meta Ads, or Google Ads
• Experience with webinar launches, sales call funnels, or e-commerce campaigns
• Background in demand generation, growth marketing, or performance marketing