Marketing & Mindshare Lead

Genie AI is a machine learning startup with a mission to enable everyone to draft quality legal documents. As the Marketing & Mindshare Lead, you will develop strategies to increase brand awareness and advocacy while representing the company at various events and building relationships within the industry.

Responsibilities:

• Establish Genie AI as the defining brand in AI-powered legal work
• Build a sustainable engine for awareness, influence and word-of-mouth growth
• Help shape how customers, investors, partners and industry leaders think about legal AI
• Increase Genie's share of attention across legal, procurement and AI audiences globally
• Create a community of advocates who actively champion our mission and products
• Build market awareness and mindshare: Develop and execute strategies that increase awareness, conversation volume and advocacy for Genie AI across legal, procurement, operations and AI audiences
• Build distribution: Ensure Genie's content, product launches, customer stories and thought leadership reach millions of the right people through innovative distribution strategies, partnerships, communities, influencers, media and advocacy programmes
• Build category leadership: Shape how the market thinks about legal AI, contract creation and legal operations by developing narratives, positioning and campaigns that help define the category
• Become a public face of Genie AI: Represent Genie AI through social media, podcasts, webinars, conferences, customer conversations, industry events and media opportunities
• Build relationships that compound: Develop meaningful relationships with customers, influencers, partners, journalists, legal leaders, procurement professionals and AI communities to increase trust, reach and advocacy
• Create memorable moments: Design and execute creative campaigns, marketing stunts, launches and initiatives that generate attention, conversation and lasting market impact
• Champion storytelling: Translate complex products and technology into compelling stories that customers, prospects and industry leaders understand, remember and share
• Measure and improve mindshare: Build frameworks that help us understand brand awareness, market influence, word-of-mouth growth and share of attention over time