VinFast is seeking a dynamic and
results-oriented Director of Sales & Dealer Network Expansion to lead the
commercial growth of its E-Scooter in the India. This leader will be
responsible for driving national sales performance, developing a strong and
sustainable dealer network, and ensuring VinFast’s brand and products achieve
maximum market reach and impact.
The ideal candidate
combines strong business acumen, hands-on leadership, and deep understanding of
the two-wheeler industry in the India. This role plays a pivotal part in
establishing VinFast as the leading electric mobility brand in the country
1
Objectives
of the Role
-
Build
and expand VinFast’s dealer network nationwide, ensuring full market coverage
and operational excellence.
-
Deliver
sales volume, market share, and profitability targets through effective retail
and wholesale strategies.
-
Strengthen
dealer engagement and performance management across key provinces and cities.
-
Lead
the sales organization, drive process efficiency, and enhance customer
experience through professional retail standards.
-
Collaborate
with regional and global teams to align on business strategy, pricing, and
market execution.
Yêu cầu
1.
Key Responsibilities
·
Sales Strategy & Performance
-
Develop
and execute national/ regional sales strategies to meet short- and long-term
business objectives.
-
Analyze
sales trends, market opportunities, and customer behavior to inform strategic
decisions.
-
Manage
sell-in and sell-out performance, ensuring alignment between factory output and
dealer demand.
-
Drive
achievement of monthly, quarterly, and annual targets for both unit volume and
revenue.
·
Dealer Network Development
-
Identify,
recruit, and onboard qualified dealer partners across strategic locations.
-
Define
dealer operating standards (1S/3S models) and ensure compliance with VinFast
guidelines.
-
Negotiate
dealer contracts, margin structures, and investment plans to ensure win–win
business sustainability.
-
Evaluate
dealer performance using KPIs on sales, service quality, and customer
experience; implement corrective actions when needed.
·
Channel & Retail Excellence
-
Strengthen
the dealer management framework, including sales training, incentive programs,
and retail audit processes.
-
Work
closely with marketing and after sales teams to design campaigns that drive
showroom traffic and conversion.
-
Ensure
brand consistency and high retail experience at all customer touchpoints.
·
Cross-functional Collaboration
-
Partner
with the Marketing and Sales Operations teams to ensure seamless coordination
of pricing, promotion, and product launches.
-
Support
the CEO India in strategic planning and national business reviews.
2.
Required
Skills and Qualifications
-
Bachelor’s
degree in Business, Marketing. (Master’s preferred).
-
Minimum
7 years of experience in sales, distribution, or dealer network management
within two-wheeler, automotive industry.
-
Proven
success in building and managing dealer networks and achieving large-scale
sales growth.
-
Strong
financial acumen and experience managing sales targets, budgets, and
profitability.
-
Excellent
relationship-building skills with dealers, distributors, and business partners.
-
Excellent
communication, negotiation, and relationship-building skills.
-
Demonstrated
leadership ability to motivate and develop high-performing teams.
-
Fluent
in English
3
Preferred
Skills and Qualifications
-
Entrepreneurial
mindset.
-
Experience
in start-up or market-entry environments within mobility or energy sectors.
-
Data-driven
and digitally literate, with understanding of DMS, and retail analytics
systems.
-
Passionate
about sustainability, customer experience, and innovative mobility solutions.