Regional E-scooter Sales & Network Expansion Managing Director

VinFast is seeking a dynamic and results-oriented Director of Sales & Dealer Network Expansion to lead the commercial growth of its E-Scooter in the India. This leader will be responsible for driving national sales performance, developing a strong and sustainable dealer network, and ensuring VinFast’s brand and products achieve maximum market reach and impact.

1 Objectives of the Role

• Build and expand VinFast’s dealer network nationwide, ensuring full market coverage and operational excellence.
• Deliver sales volume, market share, and profitability targets through effective retail and wholesale strategies.
• Strengthen dealer engagement and performance management across key provinces and cities.
• Lead the sales organization, drive process efficiency, and enhance customer experience through professional retail standards.
• Collaborate with regional and global teams to align on business strategy, pricing, and market execution.

Yêu cầu

1. Key Responsibilities

· Sales Strategy & Performance

• Develop and execute national/ regional sales strategies to meet short- and long-term business objectives.
• Analyze sales trends, market opportunities, and customer behavior to inform strategic decisions.
• Manage sell-in and sell-out performance, ensuring alignment between factory output and dealer demand.
• Drive achievement of monthly, quarterly, and annual targets for both unit volume and revenue.

· Dealer Network Development

• Identify, recruit, and onboard qualified dealer partners across strategic locations.
• Define dealer operating standards (1S/3S models) and ensure compliance with VinFast guidelines.
• Negotiate dealer contracts, margin structures, and investment plans to ensure win–win business sustainability.
• Evaluate dealer performance using KPIs on sales, service quality, and customer experience; implement corrective actions when needed.

· Channel & Retail Excellence

• Strengthen the dealer management framework, including sales training, incentive programs, and retail audit processes.
• Work closely with marketing and after sales teams to design campaigns that drive showroom traffic and conversion.
• Ensure brand consistency and high retail experience at all customer touchpoints.

· Cross-functional Collaboration

• Partner with the Marketing and Sales Operations teams to ensure seamless coordination of pricing, promotion, and product launches.
• Support the CEO India in strategic planning and national business reviews.

2. Required Skills and Qualifications

• ​ Bachelor’s degree in Business, Marketing. (Master’s preferred).
• Minimum 7 years of experience in sales, distribution, or dealer network management within two-wheeler, automotive industry.
• Proven success in building and managing dealer networks and achieving large-scale sales growth.
• Strong financial acumen and experience managing sales targets, budgets, and profitability.
• Excellent relationship-building skills with dealers, distributors, and business partners.
• Excellent communication, negotiation, and relationship-building skills.
• Demonstrated leadership ability to motivate and develop high-performing teams.
• Fluent in English

3         Preferred Skills and Qualifications

• Entrepreneurial mindset.
• Experience in start-up or market-entry environments within mobility or energy sectors.
• Data-driven and digitally literate, with understanding of DMS, and retail analytics systems.
• Passionate about sustainability, customer experience, and innovative mobility solutions.