Sr. Manager, Product Marketing

WorkSpan is building the world’s largest, trusted co-selling network. The Sr. Manager of Product Marketing will oversee the development of product marketing campaigns, ensuring effective positioning and storytelling while leveraging AI tools to enhance productivity.

Responsibilities:

• You'll author long-form positioning documents (5–7 pages) for each of the six FY27 product marketing campaigns, iterating with the CEO, CPO, and PM team until the facts are right — then deriving web copy, sales decks, one-pagers, demo scripts, and Octave entities from that foundation
• You'll train BDRs, AEs, and CSMs on new positioning and build enablement assets that make complex capabilities understandable in the field within one quarter of release
• Demo scripts, talk tracks, objection handling, and competitive intel are maintained as living artifacts
• You'll also run quarterly launch programs for new product releases, coordinating across product, brand and campaigns, and sales
• You'll use Sybill, customer call transcripts, partner roundtables, and competitor research to keep positioning current, feeding insights back to product and brand teams on an ongoing basis
• Part of the role is identifying which customer deployments unlock which campaigns and partnering with CS to source case studies, quotes, and reference accounts
• You'll own Octave as the canonical source of WorkSpan positioning — covering value props, personas, buyer signals, and competitive battlecards
• You'll use Claude, Octave, deep research, and other AI tools as your default — drafting in Claude is the baseline, not the exception
• This includes building PMM workflows like skill files, prompts, and templates that compound value across the team
• The expectation is operating at 3–5x the throughput of a traditional PMM by leveraging AI for first drafts, research synthesis, and asset derivation

Requirements:

• 5–7+ years in B2B SaaS product marketing
• Measurable wins on launch programs, category creation, or competitive displacement
• Experience working on complex platform products where the value isn't obvious from the UI
• Experience with orchestration, infrastructure, and multi-stakeholder workflows
• Proven ability to own positioning end-to-end
• Instinctive use of AI tools to compress drafting, research, and synthesis