Performance Marketing Senior Manager

Homeaglow is a fast-growing, fully remote company in the home services space. They are seeking a data-driven Performance Marketing Senior Manager to own and optimize Meta, Influencer, and Podcast marketing, focusing on rigorous experimentation and performance analysis.

Responsibilities:

• Own strategy and execution for Meta (customer and cleaner acquisition), including serving as hands-on operator within the ad accounts
• Manage external agency for Influencer and Podcast channels with high performance standards, with opportunity to evaluate and introduce in-house capabilities in the future
• Develop, implement, and optimize campaigns using data-driven insights
• Conduct rigorous A/B testing, ensuring statistical significance and meaningful performance insights
• Continuously analyze data and performance metrics to improve efficiency and ROI
• Communicate findings and strategy recommendations clearly and proactively
• Collaborate with internal and external teams to align marketing efforts with business goals
• Maintain organized processes to track and measure performance marketing success

Requirements:

• 5+ years of experience in paid social (Meta)
• Proven success optimizing and scaling Meta campaigns with 7-figure monthly budgets
• Highly data and analytics focused —must be comfortable working with numbers, metrics, and testing methodologies
• Detail-oriented with a love for being in the weeds
• Be highly tactical, enjoying tactics as strategy
• Organized self-starter who thrives in an autonomous work environment
• Strong written and oral communication skills—essential for remote work and cross-functional collaboration
• Deep understanding of analytics, including confidence intervals, statistical testing, and experimental design
• Experience with influencer and podcast marketing
• Experience in SaaS, two-sided marketplaces, or home services
• Proficiency in SQL or Python for deeper data analysis