Manager, Customer & Martech Enablement

Foot Locker is a leading athletic footwear and apparel retailer, and they are seeking a Manager, Customer & Martech Enablement to enhance customer capabilities and drive engagement through CRM and Martech initiatives. This role involves leading a team to implement marketing technology solutions, aligning business objectives with functional requirements, and fostering collaboration across departments to improve customer experiences.

Responsibilities:

• Serve as system/application owner and subject matter expert for customer platforms including but not limited to the CDP, enforcing business standards and driving adoption across stakeholder teams
• Be the bridge between Marketing, Engineering, Data & Analytics, and Product Management
• Responsible for the strategic vision and priorities for Martech programs including partnering with Product on the program roadmap, building use cases, prioritizing Martech capabilities and improvements, defining requirements and getting stakeholder alignment, and ensuring the seamless delivery of improvements to enable key programs and initiatives
• Gather stakeholder feedback on key priorities, driving alignment on objectives, KPIs and prioritization
• Translate business objectives and vision for the customer experience into clear functional requirements for Product/Engineering
• SME on technical topics related to marketing technology, informing technology roadmaps and working alongside Product owners to coordinate key enhancements and improvements to new or existing platforms/journeys
• Develop and maintain reporting and analysis to deliver actionable insights to measure program/initiative performance and inform future plans and program strategies
• Define how we use our technology for personalization, audience targeting and segmentation and contribute to our customer data strategy
• Consult on campaign strategy and execution design (segmentation, targeting, personalization, journeys)
• Champion the transition toward an AI-first marketing infrastructure. You will identify opportunities to leverage AI for lead enrichment, scoring, and routing, creating seamless, automated data flows that reduce manual effort and enhance the user journey
• Day-to-day business management of core Martech stack and integrations, troubleshooting issues and implementing best practices, such rigorous sandbox testing and error monitoring, to ensure operational excellence
• Additional responsibilities as assigned

Requirements:

• Bachelor's degree in Marketing, Product, Data Analytics or related field
• Minimum 5 years of relevant experience in CRM, Loyalty, Product, and/or Owned Media for a DTC organization, preferably in the retail space
• Strong understanding of omnichannel retail and customer lifecycle management
• Relentless attention to detail, demonstrated problem-solving aptitude, and ability to balance multiple projects and priorities simultaneously
• Self-starter who takes initiative with strong planning and project management skills
• Proven ability to learn new technologies quickly and drive adoption and change management with stakeholders
• Excellent verbal and written communication skills with proficiency in the Microsoft Office Suite; able to build relationships and influence within a matrixed environment