Head of Marketing & Mindshare

Genie AI is a machine learning startup focused on making legal documents accessible to everyone. They are seeking a Head of Marketing and Mindshare to lead a high-performing marketing team, develop marketing strategies, and enhance the company's brand presence in the legal AI market.

Responsibilities:

• Lead the marketing function: Provide leadership, coaching and direction for a team of four marketers, creating an environment where ambitious ideas turn into measurable impact
• Build marketing strategy: Develop Genie's overall marketing strategy across brand, product marketing, communications, demand generation and mindshare
• Build market awareness and mindshare: Develop and execute strategies that increase awareness, conversation volume and advocacy for Genie AI across legal, procurement, operations and AI audiences
• Own distribution: Ensure Genie's content, product launches, customer stories and thought leadership reach millions of the right people through innovative distribution strategies, partnerships, communities, influencers, media and advocacy programmes
• Own category leadership: Shape how the market thinks about legal AI, contract creation and legal operations by developing narratives, positioning and campaigns that help define the category
• Become a public face of Genie AI: Represent Genie AI through social media, podcasts, webinars, conferences, customer conversations, industry events and media opportunities
• Build relationships that compound: Develop meaningful relationships with customers, influencers, partners, journalists, legal leaders, procurement professionals and AI communities to increase trust, reach and advocacy
• Create memorable moments: Design and execute creative campaigns, marketing stunts, launches and initiatives that generate attention, conversation and lasting market impact
• Champion storytelling: Translate complex products and technology into compelling stories that customers, prospects and industry leaders understand, remember and share
• Measure and improve mindshare: Build frameworks that help us understand brand awareness, market influence, word-of-mouth growth and share of attention over time
• Stay hands-on: Roll up your sleeves when it matters most. Whether launching products, creating campaigns or speaking at industry events, you'll lead by example rather than from the sidelines