Senior Business Development Representative (BDR)

Madcraft is a fast-growing digital transformation partner helping organizations modernize their operations. The Senior Business Development Representative (BDR) will focus on identifying opportunities, engaging decision-makers, and generating qualified meetings for Madcraft's leadership team across various industries.

Responsibilities:

• Own outbound prospecting activity across Madcraft's target accounts and industries
• Build and manage target account lists aligned with Madcraft's Ideal Customer Profile (ICP)
• Identify and engage decision-makers including: CEOs, Presidents, COOs, CROs, VPs of Sales, Marketing Leaders, Digital Transformation Leaders, IT Leaders
• Execute high-volume, high-quality outreach through: Cold email, LinkedIn messaging, Cold calling, Website visitor intelligence, Intent-based outreach, Follow-up sequences, Account-based prospecting
• Generate qualified discovery meetings for Madcraft's leadership and strategy teams
• Create new sales opportunities through consistent prospecting activity
• Qualify prospects based on business needs, timing, fit, and opportunity potential
• Maintain a strong understanding of prospect challenges and buying triggers
• Research target companies to identify opportunities around: Digital transformation, Legacy systems modernization, Customer portals, B2B commerce, CRM and ERP optimization, Customer experience, Operational inefficiencies, AI implementation
• Maintain accurate CRM records and prospect activity
• Track all outreach, meetings, and pipeline progression
• Provide weekly reporting on: Activity levels, Meetings booked, Opportunities created, Positive response rates, Pipeline generated, Campaign learnings
• Test and optimize messaging, targeting, and outreach strategies
• Collaborate with leadership on ICP refinement and campaign development
• Continuously improve conversion rates across outreach channels
• Contribute ideas to improve Madcraft's outbound sales engine

Requirements:

• 2+ years of experience in a BDR, SDR, business development, or outbound sales role
• Proven track record generating qualified meetings and sales opportunities
• Comfortable speaking with senior executives and business leaders
• Strong written and verbal communication skills
• High level of urgency, resilience, and persistence
• Strong organizational and time management skills
• Comfortable working in a KPI-driven environment
• Self-motivated and highly accountable
• Able to work independently in a remote environment
• Experience targeting industrial, manufacturing, construction, distribution, or heavy equipment companies
• Experience with account-based marketing (ABM)
• Experience with intent data and website visitor intelligence
• Familiarity with digital transformation, customer portals, CRM, ERP, AI, or technology consulting services
• Experience using LinkedIn Sales Navigator
• Experience using Apollo
• Experience using Clay
• Experience using HubSpot
• Experience using Leadfeeder
• Experience using Instantly
• Experience using Outreach
• Experience using Salesloft