Manager, Cobrand Card Product Management

Marriott International is the world’s largest hotel company, and they are seeking a Manager for Cobrand Card Product Management. This role is crucial in planning and executing customer marketing initiatives for the US Cards business, focusing on enhancing cardmember engagement and overseeing various marketing campaigns.

Responsibilities:

• Oversee Cardmember benefits and experiences to ensure a positive cardmember experience and drive profitability, including, but not limited to:
• Monitor the share of wallet, customer sentiment and benefits of each of the card portfolios
• Implement promotions and other programs to drive share of wallet and lower attrition
• Manage email and digital communications that inform cardmembers of new offers and or benefits, changes to current benefits, or fulfillment of benefits
• Manage customer complaints and coordinate with banks as needed
• Partner with Loyalty team to integrate offers into Loyalty marketing channels and vice versa
• Support creative and card brand changes, partnering with Loyalty Marketing to maintain current loyalty branding and identity
• Partner with Finance for bonus code management
• Liase with New Product Development team to launch new benefits as needed to remain ahead of the competitive set
• Manage cardmember events and other activities to drive loyalty and improve cardmember sentiment including creative and marketing plans
• Partner with Moments team to promote and integrate cardmember events with Loyalty member engagement activities
• Submits reports in a timely manner, ensuring delivery deadlines are met
• Promotes the documentation of project progress accurately
• Provides input and assistance to other teams regarding projects
• Manages and implements work and projects as assigned
• Generates and provides accurate and timely results in the form of reports, presentations, etc
• Analyzes information and evaluates results to choose the best solution and solve problems
• Provides timely, accurate, and detailed status reports as requested
• Provides technical expertise and support to persons inside and outside of the department
• Demonstrates knowledge of job-relevant issues, products, systems, and processes
• Demonstrates knowledge of function-specific procedures
• Keeps up-to-date technically and applies new knowledge to job
• Uses computers and computer systems (including hardware and software) to enter data and/ or process information

Requirements:

• 4-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, or related major
• 4+ years' experience in business, sales and marketing, management operations, or related professional area
• Quantitative analytical experience
• Strong knowledge and passion for the loyalty competitive landscape and ability to remain current with industry trends
• Proven ability to effectively prioritize and execute tasks in a high-pressure environment within budgets and timelines
• Specialized experience in Loyalty programs and/or credit cards
• Experience in partnering with loyalty and brand marketing through various channels including, direct mail, email, web/app, contact centers, and social media