Marketing Manager, Offline Channels

Swoon is working with a driving force in the telecommunications industry serving the hard-of-hearing community. They are seeking a Marketing Manager, Offline Channel Growth, with expertise in DRTV and direct mail to lead channel strategy and performance optimization.

Responsibilities:

• Own channel performance, manage offline channel strategy and growth, campaign performance analytics and optimization (working with in-house Marketing Analyst & Director), agency relationship/vendor management, budget management, KPI/ROI alignment

Requirements:

• Must have expertise and a passion for DRTV (Direct Response Television) and Direct Mail specifically!
• Own channel performance, manage offline channel strategy and growth, campaign performance analytics and optimization (working with in-house Marketing Analyst & Director), agency relationship/vendor management, budget management, KPI/ROI alignment
• B2B experience required
• Experience managing roughly $15M+ budget size - required
• Proficiency within MS Office Suite and Advanced Excel
• Data/analytics centric mindset, mission oriented, outstanding communicator, highly detail oriented, ambitious, kind, humble, team-player
• Print, Radio, CTV experience a plus!
• B2C experience a plus!
• Power BI experience a plus!