Integrated Marketing Manager

Detroit Pistons is seeking an Integrated Marketing Manager to join their high-performing team. The role involves managing email marketing and SMS campaigns, coordinating with various departments, and optimizing campaign performance to drive community impact.

Responsibilities:

• Assist with strategic development of Pistons and Motor City Cruise email and SMS campaigns including gameday communications, member communications, and weekly newsletters
• Develop copy and lead content strategy for email and SMS campaigns/journeys, and execute utilizing Adobe Journey Optimizer and Community
• Work with Business Strategy and Analytics team to define audiences and measure success, analyze campaign effectiveness, and uncover actionable insights
• Coordinate with internal CSR, brand marketing, retail, sales and partnership teams on campaigns
• Work with Pistons creative team to develop digital assets for holistic marketing campaigns, including email and SMS
• Prepare and deliver weekly status reports, league reports, and partner tracking reports to highlight key metrics, trends, and optimization opportunities
• Monitor campaign performance and optimize for engagement and conversion
• Update internal status reports as needed
• Assist with monthly media planning
• Support Senior Director, Integrated Marketing with additional department tasks related to web, mobile app, paid social, and esports/gaming as needed

Requirements:

• Bachelor's Degree from an accredited university required
• Effective communication skills, both written and verbal, with the ability to communicate effectively with all levels of the organization and develop impactful copy for campaigns
• Ability to work outside of standard business hours including nights and weekends
• Must demonstrate a high degree of motivation, time management and attention to detail
• Ability to present ideas in a clear and concise manner
• Tact and patience in a fast-paced environment
• Knowledge of email marketing and SMS platforms, Adobe Journey Optimizer, Community, and Asana a plus