Content Marketing Manager

Absolute Security is a company focused on cybersecurity solutions, and they are seeking a talented Content Marketing Manager to join their marketing team. The role involves crafting compelling content that aligns with corporate messaging, driving engagement, and positioning the brand as a thought leader in the industry.

Responsibilities:

• Content Creation: Write and edit high-quality content, including blog posts, whitepapers, case studies, email campaigns, website copy, social media posts, and more
• Corporate Messaging: Develop and refine corporate messaging that communicates our value proposition clearly and effectively to diverse audiences
• Thought Leadership: Research and produce insightful, thought-provoking content that positions our brand as an industry leader
• SEO Optimization: Collaborate with the marketing team to ensure all content is optimized for search engines and aligned with SEO best practices
• Content Strategy: Contribute to the development and execution of a content strategy that supports business goals and drives engagement
• Brand Voice: Maintain and evolve our brand voice to ensure consistency across all channels and touchpoints
• Collaboration: Work closely with cross-functional teams, including marketing, product, and sales, to align content with broader business objectives
• Analytics & Improvement: Monitor content performance metrics and use insights to refine and improve future content

Requirements:

• 5+ years of experience in content marketing and/or copywriting for a SaaS company
• Exceptional writing, editing, and storytelling skills with a knack for creating engaging and persuasive content
• At least 1-2 years' experience developing content for cybersecurity / IT buyers
• Ability to align content with business goals and audience needs
• Familiarity with SEO principles and tools to optimize content for search engines
• Comfortable writing for various formats, audiences, and tones
• A passion for crafting unique, thought-provoking content that stands out
• Strong interpersonal skills and the ability to work effectively with diverse teams
• A meticulous approach to grammar, style, and accuracy
• Familiarity with AI tools for content creation and optimization
• Knowledge of content distribution strategies, including email marketing and social media