Digital Marketing Executive/ Senior Executive (Malaysia)

职位描述

Key Responsibilities Social Media Operations - Manage and update official social media accounts including Facebook, Instagram, TikTok, YouTube, and other relevant platforms in Malaysia. - Execute content posting plans based on the marketing calendar provided by the team. - Monitor daily engagement performance (likes, comments, shares, reach) and report key trends. - Support basic coordination with influencers/KOLs for content posting and campaign execution. Digital Advertising Execution Support - Assist in setting up and managing digital advertising campaigns on platforms such as Meta Ads, Google Ads, and TikTok Ads. - Support ad materials upload, campaign setup, audience selection, and basic optimization tasks under supervision. - Track basic campaign performance metrics such as impressions, clicks, CTR, and conversions. - Support preparation of campaign performance summaries and reports. Content Execution Support Assist in the creation and adaptation of digital marketing materials, including banners, simple visuals, and short video content. Coordinate with internal teams or external agencies to ensure timely delivery of marketing assets. Support execution of online campaigns, product promotions, and brand initiatives. Ensure all published content aligns with brand guidelines. Lead Collection & Management Support - Collect and organize digital leads generated from online campaigns and social media platforms. - Support basic lead distribution to sales teams or dealer network. - Track lead status updates and assist in compiling conversion-related data. Reporting & Data Support - Prepare regular reports on social media performance, digital campaign results, and lead generation activities. - Maintain basic tracking sheets for marketing performance data. - Support the team in compiling monthly and weekly digital marketing reports. Cross-functional Coordination - Work closely with Product Marketing, PR, Sales, and Dealer teams to support digital campaign execution. - Coordinate with external agencies and vendors for content delivery and campaign execution.

职位要求

- Support headquarters and local teams in implementing digital marketing initiatives. Qualifications & Requirements - Diploma or Bachelor’s degree in Marketing, Communications, Business, or related fields. - 2–5 years of experience in digital marketing, social media management, or online advertising execution. - Basic knowledge of digital advertising platforms such as Meta Ads, Google Ads, or TikTok Ads. - Familiarity with social media trends and user behavior in Malaysia. - Basic analytical skills and ability to work with Excel or reporting tools. - Strong execution ability, attention to detail, and willingness to learn. - Good communication skills and ability to work in a fast-paced environment. - Fluent in English; Bahasa Malaysia is required. Mandarin is an advantage.