Key skills
Sales
About this role
What is the job?
As Sales & Marketing Director you’ll develop and implement strategies to ensure revenue and
room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.
Your day to day
＜People＞
- Manage daily sales activities, plan and assign work ensuring you always have the right staffing
numbers - Develop your team and improve their performance through coaching and feedback, and create
performance and development goals for colleagues recognise good performance - Train colleagues to make sure they hit hotel revenue goals to the standards we expect and have
the tools they need to work effectively - Recommend or initiate any HR elated actions where needed
- Drive a great working environment for teams to thrive connect departments to create sense of
one team - Interact with outside contacts: guests, vendors, and other contacts as needed
- Develop and maintain great working relationships with key clients and outside contacts to increase revenue
＜Financial＞
- Hit all personal/team sales goals and maximise profitability
- Help prepare the departmental budget and financial plans including the hotel marketing plan
- Create and implement sales plans that drive measurable incremental occupancy, increase
average rates, increase volume, food and beverage and banquet sales - Produce monthly reports and sales forecasts to analyse current/potential market and sales
trends, coordinate activities to increase revenue and market share and monitor performance to
ensure actual sales meet or exceed established revenue plan - Review monthly reports and sales forecasts to analyse current/potential market and sales
trends, coordinate activities to increase revenue and market share and monitor performance to
ensure actual sales meet or exceed established revenue plan Create and develop special events and sales blitzes to showcase the hotel to potential clients.
Attend trade shows and major market events locally and nationally to promote new business and
increase sales and marketing opportunities for the hotel
＜Guest Experience＞
- Provide guests with information (example: loyalty programmes, area attractions, restaurants,
facility information) to enhance guest experience - Schedule conventions and/or business group activities at the hotel and coordinate with other
hotel level departments to facilitate services agreed upon by the sales office and prospective
clients - Communicate to appropriate departments all pertinent information requirements and special
needs for arriving VIP’s, large groups, and other key guests Lead marketing efforts to up sell guests on hotel services, offerings,
and amenities
＜Responsible Business＞
- Work closely with key business leaders, officials, and representatives of local community groups
within the city to ensure constant high profile exposure for the hotel - Effectively communicate and market aspects of the hotel that are sustainable or “green” and use
information to gain new business opportunities - Work with advertising agencies, consulting firms, and vendors to maximise advertising
investments and ensure ads represent brand identity - Raise the awareness and reputation of your hotel and the brand locally
occasionally acting as
hotel representative for media related enquiree - Identify
improvements to marketing activities and overall hotel sales performance and work
with other departments - Adhoc duties unexpected moments when we have to pull together to get a task done
Accountability
This is the top sales and marketing job in a large, luxury, resort, or major flagship hotel. Hotel may
have multiple sites and facilities, high volume catering and/or convention facilities, and a large
number of VIP and special service guests. May manage a large number of professional level and
administrative sales, catering, and/or convention employee
What we need from you
•Bachelor’s degree / higher education qualification / equivalent in
marketing or related field
•Four or more years of experience in a hospitality or hotel sales and marketing setting with direct
supervisory experience over a sales team
•Strong knowledge of local businesses and business trends required
•Must speak local language(s)
•Other languages preferred
How do I deliver this?
We genuinely care about people and we show this through living out our promise of True Hospitality each and every day. It’s what connects every colleague in all IHG ® hotels.
Each IHG® hotel brand delivers True Hospitality in their own way, and at the heart of it all are
specific, core service skills.
- True Attitude: being caring, wanting to make a positive difference, and building genuine
connections with guests - True Confidence: having the knowledge and skills to perform your role, and giving guests the
confidence that they can trust you, to help and support them during their stay - True Listening: focusing on what your guest is saying, picking up on body language that is
often overlooked, and understanding what the guest wants and needs - True Responsiveness: is about providing guests with what they need, and doing so in a
timely and caring manner
There’s so much more to the job than we can capture here. It’s simply about creating great
experiences, doing the right thing and understanding people.