Marketing Strategist

Branch is on a mission to empower workers with financial freedom by providing accessible financial services. They are seeking a high-impact Marketing Strategist to lead the development and execution of integrated marketing plans for the hospitality industry vertical, ensuring the brand resonates with decision makers and establishes Branch as a category leader.

Responsibilities:

• Vertical Specific Strategic Ownership: Develop and own the comprehensive strategic marketing roadmap for your verticals - inclusive of goals, budget management, campaign strategy, execution, and business impact
• In-Depth Business and Market Research: Establish a strong understanding of vertical specific personas and behaviors – articulating Branch’s unique selling points tailored to the target audience and analyzing marketing resources for further optimization
• Brand Positioning & Messaging: Define the "Why Branch" for your specific audience. Create compelling, insight-driven messaging frameworks that differentiates us from competitors and direct the development of creative campaigns that drive engagement and conversion
• Industry Thought Leadership: Serve as the subject matter expert for your vertical. Monitor industry trends, regulatory changes, and competitor moves to produce original insights that position Branch as a visionary partner. Identify and establish relationships with key industry influencers, associations, and analysts
• Vertical Pod Leadership: Manage and mentor a Marketing Program Manager who will lead campaign activations and ABM efforts for your assigned vertical(s). You provide the "What" and "Why" (strategy/goals), and they lead the "How" (tactics, channel selection, and campaign management), with a heavy emphasis on ABM
• Reputation Building: Identify high-leverage opportunities—such as key industry events, strategic partnerships, and PR moments—to elevate our brand authority
• Cross-Functional Collaboration: Partner closely with Sales and Product Marketing teams to ensure our vertical narrative aligns with the product roadmap and empowers the sales team to win. Collaborate with Creative, Content, and PR teams on vertical specific campaign positioning, thought leadership content, media opportunities, and speaking engagements
• Insights, Measurement & Optimization:Track and report on brand health metrics within your vertical and use insights to refine programs

Requirements:

• You have 5+ years of experience in B2B strategic marketing, specifically within the Hospitality sector
• You have a knack for connecting brand narratives to customer needs and market dynamics - especially for an enterprise level audience
• You use market data to inform your decisions but rely on creative intuition to build a brand that establishes a strong connection with its audience
• You thrive in cross-collaboration and excel at empowering others to do their best work without micromanaging the tactical details
• You aren't satisfied with 'brand awareness' alone; you are relentless about driving meaningful influence that supports aggressive revenue growth goals