Senior Manager, Lifecycle Marketing

Sequencing.com is seeking a Senior Manager, Lifecycle Marketing to own the end-to-end customer lifecycle across various messaging channels. The role involves designing impactful programs to engage customers, optimizing communication strategies, and collaborating with multiple teams to enhance customer experience.

Responsibilities:

• Own lifecycle marketing strategy across activation, engagement, retention, win‑back, and referral for Sequencing’s subscription products
• Map and refine customer journeys and segmentation using real‑time data to trigger personalized communications
• Plan, write, build, and launch lifecycle campaigns across email, SMS, push, and in‑product messaging with a strong focus on copy quality and clarity
• Translate complex genetic and scientific concepts into clear, benefit‑driven messages for consumers, partners, and healthcare‑adjacent audiences
• Build and optimize automated flows, including onboarding, education, upsell, cross‑sell, win‑back, and referral programs
• Maintain and evolve lifecycle templates, content libraries, and documentation so programs are consistent, efficient, and scalable
• Use AI tools to increase campaign volume and quality, from ideation and copy drafts to QA and performance analysis
• Design and run A/B tests across messaging, offers, timing, and workflows, and use insights to iterate quickly
• Partner with Product and Data to align lifecycle messaging with key product milestones, feature launches, and AI‑driven experiences
• Work closely with Customer Success to bring the voice of the customer into lifecycle strategy, content, and journey design
• Monitor lifecycle performance and share regular updates and insights with Growth, Product, and Leadership
• Ensure lifecycle communications reflect Sequencing’s brand voice and values while adapting tone for DTC, B2B2C, and healthcare segments
• Identify lifecycle gaps, drop‑off points, and opportunities to better support customers through their genomic health journey
• Collaborate with Engineering or Marketing Operations on data, event tracking, and tooling improvements that enable more advanced lifecycle programs

Requirements:

• 5+ years in lifecycle, acquisition, or retention marketing, ideally with a DTC subscription or SaaS focus
• Expert‑level understanding of email and lifecycle platforms (e.g., Blueshift, Braze, Iterable, Klaviyo, or similar tools)
• Hands‑on experience with Segment or a similar CDP to power advanced segmentation, dynamic content, and event‑driven journeys
• Proven track record building and scaling automated lifecycle flows (onboarding, engagement, retention, win‑back, referral) that move core business metrics
• Exceptional writing and editing skills, with a portfolio of lifecycle or CRM campaigns showing strong copy and clear impact
• Ability to translate technical or scientific content into personalized, approachable, benefit‑focused language for non‑expert audiences
• Strong analytical skills and experience using dashboards and simple analyses to make data‑driven decisions
• Deep familiarity with experimentation and A/B testing across email and CRM channels
• Comfortable using AI tools as a daily co‑pilot to brainstorm, draft, refine, and analyze lifecycle work