Partner Marketing Manager

Nasscomm is seeking a Partner Marketing Manager to support the development and execution of marketing strategies and campaigns for an enterprise technology client’s partners. The role focuses on driving joint solution awareness, lead generation, and revenue growth through collaborative marketing efforts with partners.

Responsibilities:

• Assist in the planning, execution, and optimization of joint marketing campaigns with partners
• Develop and curate co-marketing materials, including blog posts, case studies, social media content, and email campaigns
• Support the organization and promotion of partner events, webinars, and trade shows
• Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement
• Maintain strong relationships with partners and client stakeholders, ensuring effective communication and collaboration
• Conduct research to identify market trends, competitive analysis, and new partnership opportunities
• Support joint strategic planning, GTM strategy development, campaign planning, cross-functional collaboration, and budget management
• Build and maintain relationships with key stakeholders to shape and drive B2B tech co-marketing programs, delivering against shared objectives
• Develop sales enablement toolkits and programs to assist sales teams
• Deliver collaborative campaigns that accelerate growth, lead generation, and pipeline volume
• Maximize ROI through effective marketing strategies

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• Up to 8 years of experience in B2B partner marketing, preferably in the tech industry. ISV experience strongly preferred
• Functional understanding of cloud technology and generative AI solutions
• Strong communication and relationship-building skills
• Ability to analyze data and provide actionable insights
• Proficiency in content creation and event coordination
• Experience working with ISV partners is strongly preferred