Product Design Principal - Emerging Products

Humana is a leading U.S. healthcare company committed to delivering innovative digital experiences that enhance quality of life. They are seeking a Principal Product Designer to lead cross-functional teams in shaping human-centered digital experiences, driving strategy, and delivering impactful solutions within a regulated healthcare environment.

Responsibilities:

• Identify emerging digital experience opportunities that support business growth and customer value
• Explore new interaction models (e.g. AI, adaptive experiences, personalization)
• Partner with Research and Content Strategy to create a cohesive, end‑to‑end experience vision across multiple digital initiatives
• Translate consumer insights into strategies and design direction that solve real user needs and deliver business outcomes—especially for complex ecommerce flows like health plan selection
• Create and evangelize strategic deliverables—experience roadmaps, future‑state visions, north‑star journeys, and design principles
• Use storytelling, service blueprints, user journeys, and prototypes to align stakeholders and communicate opportunities
• Foster agile ways of working, rapid experimentation, and test‑and‑learn practices
• Break long‑term visions into actionable phases, balancing desirability, feasibility, and viability
• Serve as a senior point of contact for executive and cross‑functional partners, ensuring alignment of UX strategy and execution across workstreams
• Collaborate with Engineering, Product, Marketing, Operations, Legal/Compliance, and Brand to deliver cohesive, compliant experiences
• Ensure adherence to design system standards, accessibility requirements (e.g., WCAG/ADA), and quality benchmarks across all touchpoints
• Partner with Content Strategy to evolve navigation, information architecture, and messaging for clarity and conversion
• Partner with CX Insights to shape long‑term research strategies, champion continuous discovery, and drive iteration
• Leverage analytics, experimentation, and performance metrics to inform decisions and optimize outcomes

Requirements:

• 12+ years in UX, Product Design, or Interaction Design
• Experience leading the translation of new technology into customer value
• Portfolio demonstrating strategic design leadership and measurable impact in ecommerce or complex transactional environments
• Strong understanding of performance metrics and data-informed design
• Proven ability to deliver within business, technical, and regulatory constraints
• Demonstrated success leading design for complex systems and multi-step user flows
• Proficiency in conceptual modeling, interaction flows, design systems, and specifications
• Experience leading or guiding user research and applying insights to design
• Track record of delivering digital products in Agile environments
• Mastery of Figma and modern design tools
• Master's Degree in a relevant design discipline (HCI, Interaction Design, UX Design) or equivalent experience
• Experience designing inclusive, accessible experiences—especially for older adults
• Familiarity with Medicare or healthcare insurance products
• Experience with usability testing platforms and experimentation frameworks
• Excellent organizational and prioritization skills in fast-paced environments
• Strong analytical and process-oriented thinking
• Experience with AI-driven experiences, and conversational UI