Product Manager, Patient Communications

Gifthealth is revolutionizing the way people experience healthcare by simplifying the process of managing prescriptions and health services. The Product Manager for Patient Communications will own the strategy and execution of patient communications, ensuring a seamless experience across various touchpoints while driving personalized patient journeys through effective messaging and collaboration with cross-functional teams.

Responsibilities:

• Own the patient communications roadmap across SMS and email — prescription status updates, refill reminders, onboarding flows, and beyond
• Build the foundation for patient journey mapping: define lifecycle stages, segment patients by behavior and need, and design tailored communication tracks for each
• Design and run A/B tests and experiments to optimize message timing, content, cadence, and channel — with a clear framework for what we learn and how we act on it
• Ensure communications are deeply integrated with the patient portal and checkout flow, not bolted on — the in-app and out-of-app experience should feel like one journey
• Partner with engineering to build on top of Twilio, understanding its capabilities and constraints well enough to make sound product and architecture decisions
• Define the metrics that matter — open rates, click-through, on-treatment rates, support deflection — and drive toward them
• Work with clinical and compliance to ensure all communications meet regulatory requirements
• Collaborate with design and content to make every message feel warm, clear, and on-brand

Requirements:

• Education: Bachelor's Degree
• Experience: 3+ years of product management experience, with demonstrated ownership of a communications, lifecycle, or engagement product
• Familiarity with Twilio or a comparable SMS/messaging platform — you don't need to have built the infrastructure, but you need to understand how it works
• Some experience with customer or patient journey thinking — segmentation, lifecycle stages, or personalization — even if you haven't built a full program from scratch
• An experimentation mindset — you know how to frame a hypothesis, design a test, and draw conclusions from data
• Experience working on a product where communications connect to an in-app experience (portal, app, or checkout), not just standalone outbound messaging
• Comfort in a fast-moving environment where you'll need to build structure, not just follow it
• Healthcare or regulated environment experience is a plus, not a requirement