Growth Marketing Manager

Cotality is a leading company in property intelligence, dedicated to making the property industry faster and more people-centric. They are looking for a Growth Marketing Manager to enhance outbound pipeline strategies, ensuring effective collaboration between product marketing and sales teams to drive lead generation and optimize outreach efforts.

Responsibilities:

• Translate Product Marketing strategy and assets (ICP, messaging, campaign goals, case studies, ROI calculators, vertical-specific collateral) into structured outbound engagement plans
• Ensure alignment between campaign intent and sales execution
• Design outbound cadences to support: Campaign launches, Event-driven outreach, Sales prospecting initiatives
• Define: Channel mix (email, call, LinkedIn, etc.), Sequencing and timing, Personalization approach
• Maintain and evolve a library of standardized cadences and templates
• Coordinate across teams to ensure outbound efforts are aligned and executed effectively: Product Marketing (strategy & content), RevOps (tools, systems, and automation), Sales (execution and feedback)
• Partner with RevOps to ensure accurate list targeting, campaign setup, and system execution
• Partner with AE/SDR/BDR leadership to ensure outbound prospecting cadences are adopted, easily executable, and consistently yielding high performance
• Monitor outbound campaign performance in real time, including: Engagement rates, Conversion rates, Pipeline generation
• Establish a closed-loop feedback mechanism and continuously refine: Messaging, Cadence structure, Audience segmentation
• Scale high-performing approaches and discontinue underperforming efforts
• Identify repeatable patterns and best practices across campaigns
• Drive standardization of: Messaging frameworks, Cadence structures, Execution workflows
• Partner with RevOps to translate learnings into scalable automation
• Conversion rates (Target → Lead → Opportunity)
• Pipeline generated from outbound efforts
• Time to first engagement
• Improvement in campaign performance over time
• Adoption of standardized cadences across teams

Requirements:

• Experience in Product Marketing, Demand Generation, or Sales/Revenue Operations
• Proven experience writing high-converting cold outreach copy and designing multi-touch, multi-channel prospecting sequences
• Strong understanding of outbound lead generation and campaign execution
• Analytical mindset with ability to interpret performance data and drive optimization
• Experience working cross-functionally with Marketing, Sales, and Operations teams
• Experience with CRM and sales engagement platforms (e.g., Salesforce, HubSpot, Sales Engagement tools)
• Familiarity with multi-channel outbound strategies
• Experience building or optimizing outreach cadences