Marketing Manager

XStar Aviation is seeking a motivated, multi-faceted Marketing Manager to build and manage foundational marketing and communications systems that support the company's mission to enhance aircrew readiness through innovative, mission-focused training solutions. This role involves owning the company's digital presence, developing brand standards, and supporting strategic communications planning.

Responsibilities:

• Develop and maintain a strategic and crisis communications framework and PR playbook for future news releases, sensitive announcements, early information disclosures, partner or subcontractor communications risks, and public perception concerns related to XStar Aviation programs
• Coordinate with the government and supporting contractors on new releases and public affairs activities
• Manage website content, page updates, news items, landing pages, and basic content governance to keep XStar Aviation's digital presence current and mission-aligned
• Develop and execute LinkedIn and social media strategy, including editorial calendars, post drafting, leadership coordination, publishing, and engagement tracking
• Design, organize, and maintain internal SharePoint architecture to support document access, team communications, onboarding resources, and brand consistency
• Create team member profiles, executive bios, people stories, program highlights, and stakeholder-facing narratives that communicate XStar Aviation's expertise and culture
• Coordinate photography, video, and other visual assets, including planning, vendor coordination, release tracking, file organization, and usage standards
• Develop and maintain brand standards documentation, templates, messaging guides, and reusable communications materials
• Draft newsletters, internal announcements, leadership updates, and stakeholder communications in coordination with company leadership
• Curate and manage a visual asset library, ensuring materials are accurate, accessible, properly categorized, and appropriate for intended use
• Handle sensitive, controlled, or FOUO information appropriately and coordinate review of communications when needed

Requirements:

• Bachelor's degree in marketing, communications, journalism, public relations, business, or a related field; equivalent experience may be considered
• 3–6 years of experience in marketing, communications, digital media, content management, or a related discipline
• Experience managing website content through CMS platforms such as Squarespace or WordPress
• Familiarity with Microsoft 365 and SharePoint structure, permissions, libraries, and basic site management
• Basic design capability using tools such as Canva, Adobe Express, or similar platforms
• Experience supporting executive communications, public affairs coordination, internal communications, or stakeholder engagement, especially within government
• Experience in defense, aviation, government contracting, flight training, or national security-related environments
• Working knowledge of brand development, content governance, asset management, and communications approval workflows
• Experience developing public relations playbooks, crisis response plans, media holding statements, release approval processes, or partner communications protocols