Creative Director, Viral Short-Form & Creator Growth

Educato AI is building a fast-growing consumer education product for students and families, focusing on short-form content and user-generated content (UGC) as a core growth channel. They are seeking a Creative Director to lead their short-form creative strategy, overseeing the production of viral-style content across various social media platforms.

Responsibilities:

• Own Educato’s short-form creative strategy across TikTok, Instagram Reels, YouTube Shorts, and paid social
• Develop repeatable content formats, angles, hooks, and storylines for Educato
• Write and improve scripts, creator briefs, hooks, captions, and on-screen text
• Coach UGC creators and micro-influencers on how to make stronger videos
• Give creators clear feedback on delivery, pacing, authenticity, framing, lighting, hooks, and CTAs
• Turn rough creator ideas into content that feels native, engaging, and believable
• Review creator submissions and identify what needs to change before posting or running as ads
• Create and maintain a library of winning hooks, formats, trends, and creative learnings
• Analyze short-form performance and turn data into new creative tests
• Work with editors or edit directly when needed to shape videos into high-performing assets
• Help us build a repeatable UGC system where creators get better over time
• Stay extremely close to what is working on TikTok, Reels, and Shorts right now